Day 160: Web3 Airdrop is stuck on the -ve side of SWOP

Web3 Crypto Airdrops are stuck at the -ve side of SWOP!

Remember the crazy Groupon concept?

It attracted deal-seekers and not loyal customers. Give me a discount, and I am off from here type of customer!

ClubHouse went crazy viral, but it got stuck with a set of users…

Not just products but many engagement and growth frameworks (e.g., Referral programs, viral growth campaigns, and gamification models) also fail due to -ve SWOP.

SWOP can bring millions of users and kill instant hits too!

Now, let’s look into the Airdrop thingy & SWOP.

Early Airdrop success leveraged the benefit to small-knit community supporters and believers (SWOP +ve), who were long-term token holders and genuinely supported the project.

💜Airdrops started as a powerful way to distribute tokens, reward early users, and create a community of aligned stakeholders. Many successful projects have been built with Airdrops to their genuine user base.

These days, Airdrops are gamed with point systems that focus on current and upcoming capital raises. The target is to attract more retail traders!

That’s -ve SWOP!

-ve SWOP because:

Read the full post here👉 https://blog.foundershiphq.com/web3-airdrop-is-stuck-on-the-ve-side-of-swop-clyfnfs4s005sg60qjwda88xr/