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Photo by Steve Johnson on Unsplash

3 Reasons Why the Traditional Marketing Funnel is Broken

And what to do about it.

Reason 1: Are We Ghosting Trust?

Reason 2 — Emotion and Facts — Not Either-Or

Reason 3 — Loyalty ASAP, not last



Led by two female founders, The Impactoverse is a sustainability and impact evolution ecosystem. We help brands and impact initiatives use Web3 tools like NFTs to scale revenue, engagement and impact.

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Kala Philo

Hi! I’m a tech marketing writer, strategist and co-founder. I also write about personal growth via immersive travel. More info at