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Web3 for the rest of us: Blog Backstory

When life gives you a machete…

Hello World!

Quick question for you:

What was your takeaway from the belly of the 2020 lockdown? Did you have those moments staring at the ceiling, questioning how you spend your time and with who?

This is how it went down for me.

June 2020, 3 a.m. Lockdown. BLM protests.

Sirens wailing, helicopters circling above my apartment in Houston’s Galleria Area. I’m watching Twitter for updates. At that moment, the collective energy of what was happening outside shifted something inside, big time.

I didn’t know what I was going to do, but I knew it wasn’t going to be what I was doing before lockdown.

My answer to Steve Jobs’ life litmus test, “If today were the last day of my life, would I want to do what I am about to do today?” had once again become a resounding Hell, no.

My Muse is a Freeloader

I say “once again” because this isn’t my first life-reinvention rodeo. I was living in Mexico before the pandemic, but thats another story.

In June of 2020, since I didn’t know exactly what do to, I started with what I did know. (good advice, btw).

I knew I was burned out, bored, and dumbing myself down to make a buck, which wasn’t going that well, anyway.

I held space, held the faith, tore off the body cast, and followed my intuition. Not blindly, I had a plan. In 2021 my Muse sent me back to Mexico, then to Montana and NYC. It was a calculated risk, yet I trusted that if I followed my gut and kept showing up, I’d find some answers.

It was a blast — and also quite stressful because I wasn’t making much money. My Muse didn’t take the hint to arrange for us to win the lottery or something.

Howevah, I won something even better than the lotto.

Woked in New York

I moved to the Big Apple for three months to jump-start my writer-girl persona and work on my book The Way of the Tigress. It’s about using travel to navigate life transitions and uplevel your personal power (based on my adventures in Mexico).

To keep the lights on and ramen in the cupboard, I freelanced writing blog posts for a white label SEO company. The best part was that writers could cherry-pick assignments from a long list of client requests.

What caught my eye were the requests for articles about blockchain, decentralized finance, cryptocurrency, the Internet of Things (IoT), Artificial Intelligence (AI); in other words, the emerging technologies changing business and the world.

I am 100% grateful for that starving writer experience in NYC because it gave me two invaluable things:

A good story, and a practical obsession.

Old Flame, New Sparks

I was hooked because the work integrates some life-long passions:

  • learning cool new things
  • emerging technologies
  • entrepreneurship in underserved communities
  • a vision for business models that are more inclusive, equitable, and healthy than the narrow model of the 19th and 20th centuries.

Social business and Impact Investing ideas have been around since the ’90s. I know because I was there, trying to help move such topics into the mainstream.

I even met Muhumad Yunus at a community breakfast in Austin, before he was famous and won the Nobel Peace Prize. I had a 5-minute convo with him in the corner — just us two!! — and I got his business card. It's still a major talisman for me.

In 2009 I also started Austin’s first Social Business discussion group. I’ve been a Kiva supporter since they launched in 2005.

But outside of community breakfasts for true believers, it was not easy back then to get traction with folks on the idea that business can (should!) be used to make the world a better place.

To put it bluntly, things had not gotten bad enough. People with means were still able to create false yet reassuring distance for themselves from the world’s growing problems.

As the World Wobbles

Today, proof of our interconnected vulnerability is all around us, and it's not just because we are connected by the Internet, although that helps.

Climate change and global pandemics don’t care about your bank account, citizenship, political affiliation, ethnicity, or any of the other myriad markers we use to feel a sense of community, importance, or safety. It turns out we all are, in fact, naked in the sight of Nature.

It is harder now than it was in the 1990s to pretend we can lock up our house and wait for the storm to pass. Thankfully, nowadays the majority of people are open to the idea, if not insisting, that companies GTFU and become better global citizens.

Enter Web3 — with decentralization, experiments with alternative currency, blockchain development, and highly engaged communities.

We may just be at a flashpoint, folks.

I am obsessed with the evolving Web3 world and its potential to create enterprises that help billions of people. The reason you should care (and one reason I’m guessing you are reading this) is that these technologies are already altering life as we know it.

They raise vital questions about societal fundamentals from personal identity to worldwide connectivity to alternative currencies to governments’ relevance (or irrelevance) and more.

If we are vigilant about strengthening and protecting access to opportunity, new technologies may help correct wealth disparity! They can help heal the planet!

Web3 companies can seed economic growth for billions of people in poverty!

But, (there’s always a but, right?), as you know, there is work to be done.

There is a lot of confusion about these new technologies. Most tech marketing doesn’t help. We need more empathy and a lot less jargon in conversations with stakeholders, prospects, and customers.

Epic Changes and Big Money

Trillions of dollars of value are swirling around as some truly epic regulatory fights heat up about cryptocurrency, privacy, decentralization, and more. Investment funds have raised and invested hundreds of millions of dollars in this sector.

Yet the social impact space is barely a blip on the metaverse horizon.

Lots to talk about, right?

Thank you so much for joining me on this journey! Back to my first question — what was your lockdown takeaway? What else are you wondering about in the Web3 evolution?

Feel free to connect and send me a message on Twitter and/or LinkedIn.

You can also join my inner circle email list here.

And finally, would what I’m putting out there add to your shine? Want to look cool for your peeps? I accept aligned sponsors for posts or a series. Let’s chat. Sponsors get juicy mentions on social. I’ve got marketing chops and we can create something cool for your audience.

Or, if you’d rather help me keep ramen in the cupboard while I spend time building out this blog, here is a handy way to send a virtual high 5, 10, or…

Venmo @kala_philo

Thank you so much, and I’ll see you on the inside!



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