Christmas Countdown[Part 1]Here Comes the Step-by-Step Holiday Marketing Tips!
The successful keys marketers need to know about holiday marketing are all in this article!
What is so Special about Holiday Marketing?
Whenever a special occasion comes, most people think of shopping and huge discounts. After Double Eleven (Single’s Day), Double Twelve, and Black Friday, the finale for this year — Christmas is coming! Enterprises will plan a huge marketing budget for Christmas. But what’s so special about holiday marketing? Why is it so important to marketers?
Christmas brings benefits to both consumers and brands, creating a win-win for both parties. Holiday marketing attracts consumers through various marketing channels with the best price or gift which leads to greatly-increased sales and popularity to the brand.
Why marketers must value holiday occasion?
Brands have discounts from time to time, so is holiday marketing still important? Of course it is! Different occasions have different needs and audiences. Compared to the usual sales without a specific reason, the brand could leverage from and make creative content surrounding the holiday themes. There are three reasons why marketers should value holiday marketing:
1. When there is an occasion, there is demand.
Each occasion has different consumer needs. For example, during the Mid-Autumn Festival, people order mooncakes and buy barbecue appliances. At this time, the relevant businesses got a big opportunity to gain revenue.
Other examples like dressing up on Halloween, gift-giving on Valentine’s Day, or gift-exchanging on Christmas, major E-commerce or brands focus on recommending Christmas gifts, Christmas-packaged products, etc.
2. Different occasions have different audiences.
Each occasion have a different target audience, such as mothers and children during Mother’s Day; Christmas has colleagues, friends or students as a major target audience. Observing the age, gender or purchasing behavior before sending newsletters would help you target the right customers more precisely.
3. Because everyone is talking about it.
Everyone is looking forward to seeing decorations, creative packaging, and appealing discounts on different occasions. When everyone is discussing and doing holiday marketing, it will be more effective to keep up with the trend!
5 Key Elements of Holiday Marketing
1. List all occasions throughout the year and plan marketing campaigns.
Plan ahead future events in order to catch the major occasion, including the event’s content and what channel to use, and suitable communication methods for different consumer groups.
2. Deliver warm messages to customers.
The essence of holiday marketing is that occasions trigger people’s feelings. Brand’s message should be sent through the right channel in proper ways and format. In British marketing cases, Christmas ads and marketing activities are always warm videos or interactions.
For instance, the true meaning of Christmas is “sharing” and “reunion.” This year’s Christmas ad launched by the British high-end department stores, John Lewis and its subsidiary Waitrose, use the charming little dragon as a protagonist, centered around humanity, warm vibes, and of course, the joy of the holiday.
Another case is a collaboration ad of the British clothing company, Joules, with animated characters in Wallace & Gromit. The ad describes that preparing Christmas gifts and decorating your house can be as easy as pressing a button. Lively and playful styles do make people smile!
Successful holiday marketing not only attracts consumers but also touch people’s hearts. A few Christmas topics that drive attention are sharing, humanity, family reunions, etc. Read here for more touching Christmas ads.
3. Personalized newsletter and content
Holiday marketing may seem like a rather easier free-rider strategy, but when consumers receive holiday marketing from many brands, those with more creative content and personalized offers can stand out.
As mentioned earlier, different occasions have different segments of the audience. Similarly, when you collect and analyze consumer behavior tracks, such as the occasion two years ago, and launch more accurate personalized discount offers, which can stimulate higher sales. A “Share and Get Discount” campaign will also be great to encourage consumers to help you promote your brand.
4. Create the occasion’s atmosphere
Grab the holiday trend, create suitable content and atmosphere for the occasion, such as the theme color matching with the festival-exclusive products, packaging, online advertising, and the overall atmosphere created in video marketing.
Burger King designed a suspense atmosphere in its Halloween ad, “The Horror Clown’s Night”, featuring a clown that looks like Ronald McDonald, mocking their competitor with humor.
5. Deliver to your customers at the right time.
In addition to planning your holiday marketing in advance, make sure to launch at the perfect time! If it is launched too early, it will be forgotten even before it starts. We can see that most Christmas advertisements are launched around mid-November, and the event usually lasts until the end of December, depends on the period of each brand and event.
Got into a marketing campaign jam because there are too many holidays? WEBA makes real-time marketing so easy!
Marketers are aware that holiday marketing needs to be planned and prepared in advance to avoid the rush. It is true that we better prepare earlier for marketing events, but there is actually a faster way!
With WEBA, marketers can create mobile websites and interactive websites by themselves, without coding skills required. Marketing content such as interactive lottery games, sharing rules, or personalized websites can be easily created. WEBA provides templates of all occasions, exposure channels, campaign data, and other functions, the whole marketing process will be included and managed altogether on WEBA, which is a lot more efficient for marketing campaigns!
If you want to watch more Christmas marketing videos, don’t forget to follow the official WEBA Blog — Christmas Countdown, Are you Ready Marketers? [Part 2] Classic Christmas Marketing Ads that Make you Cry! and apply the Christmas warm plots into your marketing campaigns!
To learn how WEBA can help your business accelerate its marketing process, do not hesitate to contact us or request a demo, we can’t wait to talk to you!
