Interaction Module: Get your Customer Engaged with Online Lottery!

Create your own eye-catchy and fun online lottery fast and easily.

Nowadays, it’s crucial to engage with your customers through attractive online marketing campaigns. Try to recall it, have you ever received a website with a splendid interactive lucky wheel on it, which you can draw a lottery for discounts or prizes? Customers stay longer on interactive websites, especially on mobile phones. Therefore, you may need to focus on how to attract potential customers online.

Is it how you create an interactive website right now?

You are planning an online marketing campaign for your company, maybe an interactive website with lottery games. But first, you need to call your website design company and prepare your materials and requirements for discussion. Of course, you don’t have to ask out if there is an IT department in your company. However, you still need to discuss and hold meetings among multiple departments and whenever you need to adjust your campaign.

If you are hoping to create more efficient touchpoints with your customers, you need your interactive campaigns faster in the producing process because marketing fads or topics are always fast-changing. WEBA Interaction module is designed for the marketing campaigns to be fast and easily produced, achieving real-time engagement with customers.

How to Create a Mobile Interactive website on WEBA?

Step 1: Select an interactive element.

Select one of the interactive elements from the element area on the left. Take “Lucky Wheel” as an example; settings for other interactive elements basically follows the same rules. For every interactive element, users may select the theme, style, and color to fit your company CI or key vision of the campaign.

Select a lottery element and design your theme as you want.

Step 2: Set up prizes.

After the lucky wheel and its theme is selected, start setting up the prizes in the “Prize Setting” section.

The prizes for almost every lottery element can be added and/or deleted flexibly, except for “matrix bingo” which fixedly includes 8 prizes due to its checkerboard pattern. Back to the lucky wheel. To add or delete the prizes, click “Add prize” on the top or click the trash can icon within every prize to delete.

For every prize, you may set up the name, image, quantity, and the probability of winning.

After selecting the theme, add prizes in “Prize Setting.”

The calculation for the winning probability will be individual prize probability divided by the total probability of all prizes.

Set up the prize-winning probability with a simple calculation.

After you set up the prize probability, you can view the result when drawing the lottery in “Test result”.

“Test Result” is the function that you may preview how the prize probability will work.

Turn on “redemption” on the right top of each prize, which makes the prize being able to redeem; on the other hand, if the “redemption” is turned off, the customer will not win the prizes, and they would see thank-you note like “Better luck next time” (which can be edited by the users).

Step 3: Campaign Settings.

After the prizes are done, the users may set up the campaign name, active period, and the drawing limitation for every participant, e.g. “Number of draws”, “Win limit per day” and “Win limit per person”.

Set up “Redemption code” for offline activity. When the customers show their QR codes to the store staff, the staff needs to enter the correct redemption code to redeem it for the customers.

Set up your active time and lottery-drawing limits for customers.

Step 4: Form Settings.

Not only draw a lottery, you may also set up forms for your customers to fill out. All the form responses and information will be stored in WEBA form dashboard.

Step 5: Pop-up Page.

The pop-up pages contain multiple user’s conditions in the lottery process and will show up as reminders.

Enter “Pop-up Settings” to edit all the condition reminders, including “ID Verification”, “Nice Try!”, “Congrats!”, “You’ve reached drawing limits”, “No records yet”, “Lottery expired”, “Out of prizes” etc.

Pop-up pages will show up as reminders for your active customers.

Step 6: Interaction Dashboard.

After the lottery campaign, you may need to collect the statistics for a performance report. In Interaction Dashboard, you can see all the redeeming conditions of each prize, and also the real-time performance of all campaigns. The top part highlighted with green square lists all the campaigns. The filter on the left top enables fast searching for the interaction type of your targeted campaign.

The part highlighted with the blue square is where “prize conditions” and “social media list” are listed. You may see the redeeming conditions of prizes and users’ social media lists here. The best part is that these are all real-time statistics; enterprises may adjust the campaign directions according to popularity among users and thus maximize the performance.

The interaction dashboard shows your real-time campaign performance.

No need to outsource to a web design company, or wait for your IT department anymore! Your marketing creative ideas can be immediately done by yourself, and it’s all code-free.

Enterprises need real-time interaction to increase brand awareness. We help you to fasten the process of creating marketing campaigns, achieving real-time interaction and touchpoints with their customers.

Online Interaction leads to the offline transaction, WEBA Interaction module will make your dream come true!

Want to know more about interactive marketing? Interested in how WEBA helps enterprises with digital marketing solutions? Contact us, and we will show you how! Last but not least, stay tuned with us here on WEBA International Blog, we’ll see you soon!