[My Site] Grab Every Customer’s Attention by Content Personalization

Send your website to your customers’ hearts based on their preferences.

Technology has Never invented to Keep People Distant

Do you often read the same and boring advertisement messages from the brands?

Imagine that you were a cosmetics lover, but the advertisements you receive were about electronics?

Raise your hands if “Dear Customer” is the most common opening messages. Or does your brand use it to address your customers?

Advertisement Message is way too Boring, Try Content Personalization Instead

What if when you open a message saying “Good morning, Joe” or when you receive a website showing the products you’re interested in? Will you feel more special and connected to the brand?

This is what we called “Content Personalization”, sending the right content for the right people, making your customers feel more connected to your brand.

How to personalize your website?

Let’s take a look at an example!

WEBA Mall is going to celebrate its tenth anniversary and is planning to hold a giveaway activity to its members with the following conditions.

(1) Set 4 level of membership: “Diamond, Gold, Silver, and Bronze”. They will have different percentages of cashback.

(2) To make customers feel special, address their names in the greetings, ex. “Dear Mr. Potter/Ms. Granger”.

In addition, we want to collect member purchase preferences data to do remarketing.

Starting from the personalized greetings and discounts.

Step 1 Start a new project.

Create a new site (campaign) with WEBA.

Select a template or create a new site.

Step 2 Upload the customer list.

Go to “My Site” dashboard, and upload lists with customer information (EXCEL file).

Upload customer list for personalization.

Step 3 Define Info Columns

Define each column from the list and click save. For example, column A is the first name and column B is customers’ gender, etc.

Define information columns.

Step 4 Add Categories

Add 4 types of customer preferences: Lifestyle, Electronics, Traveling, and Cosmetics. Also, add in membership categories: Diamond, Gold, Silver, and Bronze.

Total arrangements added: 4*4=16 categories.

Step 5 Personalized Cashback

Adjust the personalized texts about cashback percentage for different customer categories.

The discount can also be tailored for segmented customers.

Step 6 Personalized Carousel Contents

Replace images or materials on the websites based on the preferences and browse records of a different audience.

Step 7 Personalized Greetings

Let every customer receive personalized greetings by the information columns defined in step 3.

Define the column first (left image) so that the customer name will show up in their sites.

Step 8 Export data

Every member will get their exclusive URLs after the sites are published and the data is exported.

The URLs for personalized sites will be generated (right area in the chart).

When members opened their exclusive URLs, they will see personalized content tailored just for them.

Before content personalization (left) and after content personalization(right).

Details matter. Customers feel less distant when they see “Dear John” instead of “Dear Customers”. To make every audience groups or person obtain exclusive contents, WEBA’s “My Site” module helps you to do it fast! “My Site” also helps you to send different discounts or product recommendations based on their interest, maximizing customer acquisition.

“My Site, My Story”

Create personalized content in minutes and keep your customers closer to you with ease. That’s all about “My Site”.