Web.com Tech Blog
Mar 21, 2017 · 4 min read

Here at Yodle, we use the idea of a QA Guild to spread the knowledge of quality practices among all the teams (similar to Spotify’s concept of a squad, discussed here: https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/). As QA Guild leads, we have the challenging tasks of helping other team members develop and setting the direction for the group.

Rather than leaving each lead on their own to figure out the best approaches to being a lead, we decided to get all the QA Guild leads together for a QA Lead Summit. We wanted to take a few days away from the usual daily distractions to discuss how we can improve as leaders and to decide on goals for the year. We also noticed that there was a conference targeted at technical leaders happening in New York City. We thought that would be a great compliment to our summit and planned our event around it.

Lead Developer Conference

We kicked off the summit attending the one day Lead Developer Conference (http://2017.theleaddeveloper-ny.com/). The conference had a variety of presentations on topics for leads as well as several 10 minute talks introducing a wide variety of technical topics. Some of the things we took away from the conference were:

Lead Summit

The next day we met up to learn from each other and discuss future goals. We had decided to meet outside of the office to avoid the usual disruptions that we deal with and to provide a different environment than we were used to. We met up for breakfast at a small coffee shop. Then we headed to space we had previously booked. Prior to the summit, we had brainstormed a list of potential topics and each lead had signed up for topic to research. We went through all the topics and the lead who had researched the topic led a discussion on that topic. We discussed the following:

  • Coaching / Mentoring
  • Managing Up and Down
  • How to measure success
  • Team Engagement

We spent the last hour using some of ideas from the previous day to come up with a direction for the year and set goals. We had decided to use OKRs (https://en.wikipedia.org/wiki/OKR) to drive that discussion. Each of us wrote ideas for objectives on sticky notes and put them on the whiteboard. We then tried to cluster the different ideas. We found that all our ideas fit into four clusters. We labeled those clusters and made them our objectives. Next, we went through each objective and defined some Key Results to help track and drive them.

After we finished with our OKRs, we headed down the street to relax, have a few beers and talk about all we had learned.


Involving the conference as part of our summit proved valuable. We were able to discuss things we had each learned from the conference throughout the rest of the summit. We also were able to see almost immediate benefits from the conference as we started to apply some of the things we had learned in our discussions the next day.

Getting out of the office was also incredibly valuable. We all tend to be very busy and being able to get away from our typical environment gave us an opportunity to really focus on the topics we had chosen. That focus allowed us to come away with some key insights that typical distractions would have hindered.

Our first QA Lead Summit was a great success. We were able to learn from each other and from industry leaders. We had lots of discussions about what we wanted to accomplish as a QA Guild and how we could accomplish those things.

Originally published at www.yodletechblog.com on March 21, 2017.

Web.com Engineering and Product Design

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Web.com Tech Blog

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Web.com Engineering and Product Design

From the hackers, inventors & creators who help small businesses succeed

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