9 ideas to improve the website b-mind.pl by 3 Top WebExpo Experts
Krzysztof Cieślak is the winner of our contest “Let 3 Top Experts at WebExpo review your website”. As a result, Saskia Videler, Tomas Della Vedova and Brendan Kearns have brought their ideas to help improve the website suggested by Krzystof b-mind.pl
3 tips from Saskia Videler (The Dutchess) to improve its content
The look and feel of the website is spacious, clear and modern, but the content leaves me with a lot of questions.
First of all: I have to dig quite deep to learn the kind of software you develop(there’s a short list under Web and Mobile). Why not open with that? When I’m shopping for software, I’m not looking for buzzwords and high level statements. I want to see what you can do for me and if you are a good fit for my organisation. So prioritise that information, show some examples of your work, or maybe write some case studies of projects you are proud of.
I have only looked at the English version of your website as my knowledge of Polish is limited to ‘apple juice’, ‘good’ and ‘old city’, so I can’t account for the quality of the Polish copy. My guess would be that the translation was done by a non-native English speaker, right? I would advise you to ask a native english speaker to make a proofreading of the texts.
Lastly, something that I would recommend is to make the images more personal, and less generic. You don’t have to ditch all the current images, but mixing it up with photos of your team, your office, your view from the office or even your coffee machine (cliché, I know) would signal that I’m dealing with a real organisation, with real people and real coffee.
3 tips from Tomas Della Vedova (letzdoit) to improve every web performance
One of the best tools that you can use to find out if your website has good performance both on mobile and desktop is Google PageSpeed. This tool assigns a score to various aspects of your site, such as image optimization, caching and server response time. Furthermore, it assigns two different global scores to the desktop and mobile version of the website.
If you use the Chrome browser there’s another useful tool to help you optimize your website. The “performances” tab inside the developer menu will help you analyze the execution time of script, that is, how much time it takes to render the painting to screen. With that, you can try to optimize your code even further, by using various techniques such as lazy loading. It can also help you see how the website behaves on devices with slow CPUs. Here you have my recommended link.
Nowadays most connections come from mobile so a well optimized website for mobile is a must-have. Chrome has another handy tool to help you emulate what happens when your users are under different network connections, such as LTE or 3G. You just need to open the “network” tab of the developer menu and then select the “no throttling” menu and choose a specific network connection. With that, you can easily understand how your website behaves under a bad connection or limited bandwidth.
Finally, you can study some already existing options to optimize your website, and since it is built over Wordpress there are different tools that will help you do that (such as WP Super Cache for example). One of them has been developed by TechCrunch, which also uses Wordpress: https://github.com/techcrunch/wp-async-task/
3 tips from Brendan Kearns (InVision) to improve the UX
I would think about a single take-away that you want users to have after they visit your site. Are you introducing yourself? Are you educating your prospective customers? Are you providing value up front for free?
Ask yourself: what job is a prospective client looking to solve when they come to my site? Go deeper than the fact that you design and build websites and apps. Think about their concerns with working on a project with a new agency, how you’re going to become their trusted partner, and what it is that you deliver in a unique way.
Agencies and studios should trade on the impact they’ve had on their clients’ businesses. It would be great to see not just a list of brands that you’ve worked with but examples of the work and its outcomes.
When you’re writing case studies you should start by defining the problem at hand and progressively move to the solution you implemented by demonstrating your process in all of its glory. Sketches, team structures, cadence of iterations, final deliverables, and most importantly is the impact you had. For bonus points, use your clients testimonials to tell a balanced story.”
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