WedgeCommerce Design Journey

A Brief Introduction:
Hi, I am Pooja Vaish, UX/UI designer at Webkul Software. In this blog, I am drafting my journey about making the User Interface for WedgeCommerce. As a new designer, It’s been a challenge for me to make a design for eCommerce front-end and back-end, from logo making to marketing assists. But it was really a fun journey. Let's begin!
WedgeCommerce Overview:
According to today’s trend, recognition is an essential factor for business growth. WedgeCommerce maintain the B2B / B2C presumptions. This effective application can be used to combine data warehousing and customer relationship Management allowing self-service portals to maintain inventory, related opportunities, run personalized marketing campaigns and the 360- degree view of enhancing productivity with seamless interactions across the platform.
Logo Variations:
First challenge which I faced was to make a logo for WedgeCommerce. I started to create a logo with three 3 things in my mind -
(1) W (from WedgeCommerce)
(2) eCommerce
(3) Wedge
So I created a couple of variations which I found interesting.

But after some valuable feedbacks I decided to make subtle changes to it. I feet to stick to the simplest version. So, I made couple of color variations.

Now, I wished to choose the best font for this. I would like to put many thanks to Laura Pol for giving such a beautiful typeface — Aqua Grotesque. It not only enhanced the beauty of the logo but also made it audible.

Layouts:
I have designed layouts for Back-end as well as for Front-end for WedgeCommerce application. It’s a quite major task for me and I wished to give my best. So here are some Back-end screens which I have designed for the WedgeCommerce.






So, this is my journey from logo making to the Back-end UI design. After completing the backend design, I moved to the front-end layout design. I have explored so many eCommerce websites to get all the eCommerce understanding. After so much research, rejection and references I got this final eCommerce layout.

Using WedgeCommerce anyone can create an e-Commerce Store which is built native on Salesforce. This gives a new way to the concept of traditional marketing with buyer retention by using a single and independent application.









These are some main pages which I have designed for the WedgeCommerce Store Front. WedgeCommerce is enriched with powerful features. In my next blog, I will let you guys about all the important features which we have focused upon in WedgeCommerce.
Stay tuned..!!
Feel free to check out WedgeCommerce in the live action.
Thank you! Have a good day :)
