7 Homepages That are Good Enough to Eat
It’s hard to judge how good something will taste without any evidence that the food is as good as it sounds. For brands who sell food, whether that be food products, meal kits, or delivery services, they really need to sell their brand online. It’s much more than displaying an appealing photo front and center on a homepage, it’s about the other elements that contribute to the full page. Let’s take a look at seven appealing homepages from food and beverage companies.
Arctic Zero is one of the trendiest ice cream options on the market right now. They have “light” and dairy-free options, positioning their treats as a healthy option. Their homepage set up is sweet and simple with an extremely fun color palette. They highlight their products front and center, followed by an option to shop on Amazon, a store locator, and their social media. They also have a pop-up to gain subscribers right on the homepage. They do a great job selling their product and positioning themselves as a fun and healthier option for ice cream.
Blue Apron is a popular meal kit service that sends fresh ingredients straight to your door with step-by-step recipes. Their homepage tells a story that pulls visitors in. A highly attractive trait of their brand is that cooking is for everyone and that it’s an activity that brings people together. At the top of their homepage, they have a collection of videos beginning with someone starting the stove and prepping veggies, a family cooking together, a dinner party — all of the ways their product can be enjoyed. Then, they walk you through the process, tell you what comes in a box, and have a call-to-action to get started. Their UX is easy, and they do a great job not only selling their product but telling their story.
First Press has a homepage that leads right to the point, essentially saying, we’re a coffee company, here is our coffee, click here to learn how to get it delivered straight to your door. By cutting away the extra elements, they can focus on showcasing their products and services. Their web design is crisp and clean, with an all-white background and bright product photos. One thing that they don’t have is a pop-up, which allows the visitor to navigate the site seamlessly. First Press Coffee is an excellent example of minimalist brands who have products that can speak for themselves and don’t need to mix in too many site design elements.
Diettogo is a meal delivery service that delivers well-balanced meals directly to your door. Not only do they showcase their weight loss program on their homepage, but they show real results from actual consumers. For B2C companies especially, site visitors and potential customers want to know what other customers have gained from a product before buying. Diettogo does a great job of laying out their homepage to feature their primary product, the meal service, while providing additional information such as success stories, a free diet analysis, and the option to subscribe to a newsletter with relevant information. Their design is neatly organized and easy to navigate, offering visitors numerous ways to discover details about the product.
Pressed Juicery does an excellent job of showcasing their full range of products on their homepage. Being another minimalist brand, they truly put the focus on the quality and benefits of their products. In addition to sharing their products, they share their company mission. Pressed prides themselves on their product and their overall brand. For companies who are on a mission to put something good into the world, the minimalist homepage design is a great way to ensure your story is heard.
Plated, another popular meal kit service, also takes the stance that cooking a meal is an experience and an activity for everyone. They also add an important section to their story — that cooking shouldn’t be a chore. Plated leads with the messaging “Enjoy your day / Tonight is taken care of / Deciding what to do for dinner shouldn’t be a struggle.” This positions them as an easy option for dinner, any day of the week. While Plated and Blue Apron offer similar services and tell similar stories, they have unique elements weaved into each of their websites. For companies in a crowded market, sharing unique stories on the homepage is a good way to get the interest of potential customers.
Stonyfield designed their homepage to do more than just sell their yogurt products. Another company that sells their mission and story right on their front page, giving their homepage a personalized feel. They share photos of their products and of fresh fruit, but they also showcase their recipes section, showing that they’re more than just yogurt. Adding in their mission, recipes, and articles positions them as a strong brand.
Even if you’re not in the food and beverage industry, you can pull great ideas from these homepages. To browse more homepage designs that will inspire your next redesign, check out Inspire by Crayon.