Top Website Redesigns of July 2018

Another month of summer has come and gone, and with that come bright new homepage redesigns. Let’s take a look at the top redesigns from July. See all of July’s redesigns here.

Clif Bar
Clif Bar’s homepage got a bright new look this month. They removed the dark header, and shifted the focus toward a bright image promoting their new fruit smoothie filled bars — the perfect summer snack!

Johnson’s Baby
Johnson’s Baby homepage got a messaging makeover — The “Generation of Gentle.” They incorporated more photos of parents and their babies, and put emphasis on their gentle products, the safety of products, and the ingredients of their products.

Droplr
Droplr brightened up their entire website, trading in their navy blue homepage for shades of white, gray, and purple. They added more product specs and led first with their pricing model, so you know right away what their product offers and costs.

Pepper Gang
Pepper Gang’s homepage got a seasonal makeover, switching their outer space image to an image reminiscent of a summer road trip. Paired with on brand motivation, they are able to position themselves as a company that will take you to the top with their skills and expertise.

Landing Page Guys
Landing Page Guys decluttered their homepage and now greet their visitors with numbers showing what they’ve accomplished since being in business. The page is now easier to navigate, easier to read, and their crisp new look does a great job of positioning themselves as experts.

Boxed
The Boxed homepage got a new look by removing the header image for spring cleaning and did some spring cleaning of their own by decluttering their homepage. They now feature the option to sign up, followed by their three key selling points, and then lead you into the top categories so you can start shopping. A couple quick changes and it looks like a whole new way to shop!

Impossible Foods
The Impossible Foods’ homepage featured their delicious burger in their last version, but in this version, they show someone enjoying the burger — which is a great way to sell food. They also highlight what goes into their “meat” and what fuels their mission. Making these changes highlights who they are as a brand, and why they do what they do.

OptimizePress
OptimizePress’ homepage put emphasis on their software and crafted new messaging to really sell the capabilities of their product, putting it front and center. By switching the users focus from a stock photo and case studies to a video about launching a summer event, they pull the user right in to see what their product can do for them during these summer months.

Izea
Izea’s homepage put their target audience first — leading brands. Adding in a rotating header filled with videos and photos from their clients and their campaigns gives their page a fresh new look focused on real results. While the old page had a great video at the top, nothing beats building a connection with potential customers like showing real people and real results!