Importance of Having an Online Presence.
Do you know where all your customers are? They are Online!!!

Yup! Google states that 97% of all consumers are searching for local businesses online. And it’s high time that you make yourself available online where they can actually reach you!
Whether you like it or not, we live in the 21st century, a time where technology has taken over everything we do from opening a window to driving around town. So if you do own a business of any kind it is time that you accepted your customer base is one that depends highly on technology. These little devices we carry around 24/7 plays a major part in you and your business succeeding. It is in fact obvious that having a strong online presence is imperative for every company functioning in the Digital Era, turns out, it is actually an unavoidable marketing and advertising tool for businesses. You surely already know these two of the most essentials that will support you in creating your online presence.
Website
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. The web has a far wider scope than any other form of advertising. Having a website to represent your business gives you and your brand credibility, establishing trust by creating a link between you and your customer welcoming them to use your services, buy your products, or contact you 24 hours a day 7 days a week. But in this day and age having just a web presence is no longer enough, it is important to have a well-designed, mobile-responsive website.
Mobile Solutions
Everyone including your competitors are already on the move.
With the enhancement of technology and devices, mobile has become the new game changer for businesses small and big allowing the customer to reach you from wherever they are because more and more of your customers move from machine based tech devices to relying on their mobile phones and so should you.
The Ultimate Goal
The whole purpose of having an online presence is pretty obvious. Gaining new clients. Like any business do, if you’re looking to find some new clients for your business, being visible is important than anything else, and in order to be visible to your customers and to any potential customers, online presence is key. It not only increases your chances of being found but also paves the way for you to promote your brand. In case you’re still not convinced, let’s walk through some really good reasons as to why you should change your mind about it.
1) Building a better Brand.
Your brand is what usually makes you stand out from the rest. Your brand helps customers understand your culture, and core values you believe in as a company.
Having an online presence leaves you room to strengthen your brand by showing customers your core personality providing your customers with the best user experience which will not only ensure customer loyalty but it will also generate new customers.
2) Make it easier for your customers to find you and your services.
Whether you like to admit it or not, the first thing any of us do when we need to find a product or service is we search in the internet. Don’t forget that your customers do the same, and while they search for you online and you’re not there, that’s one more customer that you’re never getting back.
3) Reach more customers.
If you know what ‘being online’ means, then you already know that once you’re online, you’ve already reached the world. You will no longer be limited to the same customer base that you see and meet but your brand will go global.
4) Enhance your credibility.
Like I said on the second point, the first thing we all do is search online when we’re in need of a product or service. If and when your customers don’t find you online, you lose credibility and the chance is they will probably go with someone who is available at their ease.
5) Allows effortless Marketing.
Don’t we all know the struggle of marketing your products and services? But thanks to your online presence, your marketing will be effortless allowing your customers to browse through your products and make a decision that their happy with day in and day out with no time barriers.
These are just a few of the many benefits of having an online presence for a business. However it is important to remember that having just an online presence never does the trick. You can enhance your scope far better by maintain your site proper, maybe by creating a blog, and most importantly by becoming active in social media. If you really want to be more accessible to your customer base then you need to be present where your customer base lingers around and that’s online.
WebSutra: http://websutra.lk/

