Alan Berg — Speaker, Trainer, Author
Listening to this podcast, you can’t help but realize how easy it is to sell your wedding and events business and make money doing less work! So what are the reasons we sometimes miss our goals?
Alan has been working with wedding professionals on their sales and marketing strategies for quite some time, but he never considered himself a speaker or trainer early on — it was to help his magazine advertisers thrive so the magazine thrived.
Alan Berg
With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional®, the highest earned designation conferred by the National Speakers Association and one earned by less than 800 speakers worldwide.
Alan is a featured presenter every year at Catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more.
Alan has presented in 11 countries and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, both now in their 2nd editions, and the new, and highly-acclaimed industry sales book “Shut Up and Sell More Weddings & Events!” — all are available in English and Spanish!
Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations, and on-site sales training.
On the Podcast
Hearing the word Sales — some run and hide while others dive in head first. Especially for those of you who want to run and hide, this podcast is filled with quick actionable tips that will have you increasing your sales today.
Buying signals from a couple or a prospective clients are all around. Before the inquiry, clients already know enough about you that they are interested in learning more.
They’ve likely done some research and after assessing the market, you were put on the short list. This is great! However, as you’ll hear, what happens next?
Alan discusses his new book (coming Spring 2018) and touches on 4 tactics around the ‘Money & Price’ game that we all discuss. From prices ranges to less is more, make sure you are paying attention and working to match the client where their needs are.
If you’re looking for a couple books/podcast that Alan is enjoying these days: Profit First — Mike Michalowicz
Nudge — Chip & Dan Heath
Barking up the wrong tree — Eric Barker
Looking for more from Alan? Check out his website and merchandise to soak up the information or contact Alan about a Mastermind in your area with your fellow wedding professionals.
