Are your clients clear on what you sell?
Published in
1 min readJul 17, 2017
Originally published at www.weddingnetworkusa.com.
It is not about what you are selling!
Recently I read a quote from Joe Chernov that grabbed my attention. He said, “People want to know what you KNOW, not what you SELL.”
If your couples tune you out when you have a face-to-face meeting, maybe it’s because you are trying to sell them something. You should be explaining what you know and sharing what they need. Educating the clients to make an informed decision makes you look like the one to trust & hire.
Just because you have your “sign” that says you are open, does not mean people understand what you are selling or why they need it.
The same thing applies on your website and your social media posts. Is it time to rethink what you are saying and how you are saying it?
