Brian Lawrence — Wedding Consultant
Some great reminders about your website — Brian let us in on a couple of key points to remember about your website. From his background in Invitations and Wholesale work, he worked with many wedding professionals and helped them leverage opportunities that we don’t always see when we are working directly in our business!
About Brian
Brian Lawrence is one of the foremost authorities on marketing in the wedding and stationery industry blending a rich career as both a multi-store owner and former longtime VP of a leading wholesale invitation brand. Brian has created websites, enhanced social media and consulted with many wedding vendors, retailers and as well as national brands. A speaker multiple times at Wedding MBA, former columnist for Vows and currently for Perfect Wedding Guide, he currently serves as a special marketing adviser to several leading brands and designed the website for the National Bridal Sale Event that has over 1000 bridal retailers as participants.
On The Podcast
A great takeaway from the podcast centers around making incremental changes in your business. Sometimes the smallest things can have the biggest ROI. Whether it’s diving into re-marketing ads on Facebook to targeted marketing on Instagram (check out his new tool), keep up with all the tools available to you and your business.
Along with those key points, local businesses need to make sure they are capturing their Google Maps listing for Local Businesses.
When it comes to budgets for marketing and advertising, we all can use refreshers on how to be effective and the tips in the podcast shed light on how to tell if that listing is worth the cost or not!
