It’s Wedding Show Time — are you prepared?
Published in
2 min readJan 17, 2017
Originally published at www.weddingnetworkusa.com.
Engagement Season is here!
January is a hectic time of year for the Wedding Industry Professional. You are winding down after a long season, only to get swept up in the season of Wedding Shows!
Before you blindly sign up for every show you hear about, do your homework. Start by reviewing your marketing plan, you do have one — right? Determine how much you have to spend on the booth, the decor, handouts, staffing, parking etc. The cost of the show is far more than the booth space rental.
Before you say yes
Then ask yourself these general questions:
- Is the promoter legit?
- How many years has the show been produced?
- Have their past advertising campaigns brought in a good amount of traffic?
If you have done the show in the past year or two?
- Has the price for participation in the show increased?
- What was your ROI last year?
- Is the booth location available that best suits your business?
