Meghan Ely — OFD Consulting
Something we brought up that stuck with me: Why do we separate Marketing, PR, Advertising in College and Education only to give a person at a company the role of each one? But what if you were only trained in one?
It was wonderful diving into the PR side of things with Meghan and how she’s taken Wedding PR to some new and interesting opportunities for businesses.
Meghan Ely — OFD Consulting
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. She is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com.
Meghan represents clients globally and has earned them coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, the Knot, Martha Stewart Weddings, the Travel Channel, HGTV, Brit & Co and Refinery 29, among others.
Meghan has served on the national board of WIPA and is a long-time member of the NACE conference education committee. She is also an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.
On The Podcast
We kicked off the conversation going over the differences in Advertising (Controlled setting where you push a message out), Marketing (Looking inward to your business unique value proposition), & PR (Getting a message out through earned attention and speaker). Looking at PR another way, it’s having someone always seeking opportunities for your company.
Don’t discredit how PR can also work within your industry in a more B2B fashion. What if you want to get in front of your peers as an expert or partner? Working with a PR professionals, you’ll have to get clear on your intentions to see what becomes the perfect fit.
The Collective — PR in a box subscription. Looking for a way to get your feet wet with PR? This monthly subscription service gives you the PR items you need with 3 tier levels. Listen to the podcast and hear how you can get a discount when you join!
