Susan Southerland — Just Events! Group Inc.

Just going for it!

Published in

Wedding Network USA

3 min readMar 29, 2018

When was the last time you found inspiration or took action on an opportunity? When opportunity knocks, it’s time to run for it — that is — when it fits with your passion, growth, and business success.

Susan Southerland Started Just Marry years ago and it’s lead her down a path one step at a time to now being the President of Just Events! Group Inc. and has continued to expand and grow her business as opportunities arose.

About Susan Southerland — Just Events! Group Inc.

Entrepreneur, event planner, author, business consultant, wife, and mother of four, Susan Southerland is one of the foremost experts in the event industry today. She is president of Just Events! Group, Inc., an event management company encompassing Just Marry!, Just Right! Destination Management, and Just Celebrate!, three brands that service events from intimate weddings to elaborate corporate functions. She applies her business savvy toward sharing tips and insights with new and established entrepreneurs throughout the world.
Susan’s exceptional events have been featured numerous times on The Travel Channel, Style Network, and The Learning Channel. Her cutting-edge advice has headlined national television news and radio broadcasts, and has appeared in Inc. Magazine, The Wall Street Journal, The New York Times, USA Today, and periodicals around the world. She is also a regular contributor to the Huffington Post.
Her career began in weddings and has since expanded to include all types of events. Her wedding expertise is so widely recognized and loved that she was even given the prestigious recognition as one of only 30 wedding planners worldwide as an “A-List Planner” by Destination Weddings and Honeymoons Magazine and was named one of the top 25 most influential wedding planners in the world by Event Planning University.
Susan shares her business advice at conferences such as Wedding MBA, The Rental Show, National Association of Catering Executives, Inc. Women’s Summit, CaterSource, and Love Mexico as well as local seminars throughout the country. She also consults one-on-one with organizations, wedding and event professionals, and entrepreneurs who want to make their businesses flourish while maintaining sane work and personal environments.
Look for Susan’s books, The Susan Southerland Secret: Personality Marketing to Today’s Bride, Complete Wedding Budget Guide for Wedding Planners, and The Perfect Wedding Workbook available at SusanSoutherland.com, BarnesandNoble.com, Amazon.com, ThePlannersLounge.com, and Booksamillion.com. Susan also has a series of free e-books on PerfectWeddingGuide.com. Follow her on Instagram (@susan_southerland), Facebook (Susan Southerland Secret) and LinkedIn for inspiration, insight, and a dose of reality on weddings, business and motherhood.

On the Podcast

On the podcast, we focused in on Susan’s drive, finding inspiration, and a couple tips if you are looking to branch out into destination wedding planning. Over the years, as the need presented itself, Susan would adapt the business to fit the needs of clients and the market.

When a small downturn happened, she spotted small mid-week weddings happening in the Orlando metro and resorts. This was the opportunity Susan used to build out programs, packages, and options for incoming couples to have a planner at their wedding.

With all the various businesses, employees, clients, Susan takes the time and energy to be a positive role model around everyone. She takes the time to understand and deploy empathy to a situation so that everyone can succeed and learn.

We touched on how millennial’s are changing the wedding industry and what can potentially begin to change and adapt in our industry.