Who Is Your Ideal Client?
Originally published at www.weddingnetworkusa.com.
Every entrepreneur has an ideal client — but so many entrepreneurs have no idea who their ideal client is.And that’s a mistake (a huge mistake, in fact).
Why?
Because everything you do in your business is intended for your ideal client. And if you don’t know who your ideal client is, then how do you know if your products are the best for them? Or if your marketing copy is really speaking to them? Or that you’re using the right social media sites to reach them?
You don’t. You are taking a stab in the dark. And stabs in the dark do not make successful businesses.
Stabs in the dark, in fact, lead to failures.
And I don’t want you to fail.
So, now that you know how important knowing who your ideal client is, let’s look at a few ways you can pinpoint identifying yours:
#1: Look at your past clients
If you’ve been in business for a while, you can often isolate who your ideal client is by reviewing your past customers.
Think about who you have served over the life of your business and answer this question: If I could clone my best, most wonderful customers, who would I clone?
