The alarming environmental impact of the Internet and how you can help

Guest Blog Post: It’s easy to think of the Internet as a purely virtual world. The Cloud sounds fluffy, light, dreamy and innocent; data appears to syncs instantly and magically across our devices; we connect wirelessly with anyone, anywhere in the world, using nothing more than our phone and a WiFi signal.

This is a guest blog post written by Ben Clifford.

The reality is very different: the global information & communication technology (ICT) ecosystem actually has a huge environmental impact. So large in fact, that its carbon footprint is on a par with the entire aviation industry’s emissions from fuel.

Very few people realise this problem even exists. It’s vital that we tackle it together, but first we have to start with education and awareness.

How we think of The Cloud according to Ben Clifford

How The Cloud actually works according to Ben Clifford

We all know of the typical contributors to our own individual carbon footprint — for example air travel, the food we choose to eat, the…