Today, in the spirit of Halloween, we’re celebrating the We ❤ Health Literacy way—by rounding up our spookiest tips for effective health communication. Because ghosts and ghouls may be medium scary, but a world without health literacy is a true terror.
So before you don your witchy duds and enjoy the traditional fall candy feast, check out these harrowing health lit tips from our archive:
- Fight zombies (and also passive voice). As you may have noticed, we have a bit of a vendetta going against the passive voice—and the zombie test is our secret weapon. So join our cause, dear readers, and help bring health materials back from the dead.
- Save the scares for trick-or-treaters—not your readers. When someone’s looking for information about a personal health topic like birth control or maternal health, the last thing they need is blood-curdling medical terminology. “Boo! Your ovaries are giving up the ghost,” said no pleasant health communicator ever.
- Check out these creepy movies for public health thrills. Whether the hero is a CDC employee battling a realistic viral pandemic or Brad Pitt combatting a global horde of undead, Hollywood flicks can help popularize public health best practices. So grab the popcorn and settle in for a healthy thrill-fest.
- Guard against the most frightening monster of all: the dreaded pseudoscientist. You know what we find truly horrifying? Shams, scams, and pseudoscience creeping into the public consciousness—and crowding out accurate health information. But you can draw a circle of salt between your readers and the fake-health-news creepsters.
The bottom line: This Halloween, lift your spirits with our spookiest health literacy tips.