Welook at ETHLatam BA
A week we will never forget 🫶
The last two weeks have brought incredible growth and learning for Welook. We set out for ETHLatam with the objective of testing our products, onboarding new users, and delivering value to everyone involved (event organizers and users). The results were beyond our expectations. By any traditional metric, we could call it a success, but if I had to pick one measure for success, it would be hands down the love we received from the community during and after ETHLatam. It was overwhelming and encouraging and it became the fuel to continue building Welook.
We thought it was a good idea to kickstart this blog by sharing with you some of the insights and back story of how we prepared for ETHLatam and what was the aftermath.
From the beginning of Welook, we have always focused on creating a seamless web3 social experience that is beautiful, simple, and fun, while delivering value and lowering friction for users.
With this focus we prepared a set of actions for ETHLatam which included:
- Creating the official POAP Drop and distributing it with QR Cards;
- Launch of a customized “You’ve met at ETHLatam” template;
- Show Moments screen at the official event on Ripio’s booth;
- We delivered token-gated Welook’s merch to all those who minted the official POAP, letting people discover the power of tokens unlocking benefits.
Moreover, we extended our actions beyond the official event and to the whole week:
- Offering our services to all side events: Official POAP Drop, ShowMoments and/or NFTicketing in 7 side events, including one in Decentraland!
- Launching BNFTs.wtf, a token-gated platform to list and claim benefits. Companies and Projects joined us to deliver benefits to their communities using POAPs as keys.
As a result, During ETHLatam week:
771 total POAPs were created using Welook, including 442 with the custom You’ve met at ETHLatam template
- 614 total POAP Moments were uploaded
- 108 POAPs with Moments
- 9503 POAPs minted
Some heartwarming messages from people we admire:
BNFTs
Ten days before ETHLatam we decided to build platform where users can experience the token-gating benefits. We built the MVP in just four days and called it bnfts.wtf.
We invited companies and organizations to join the platform to deliver merch as benefits to their communities. The result was amazing!!
👇👇👇👇
Over the 13 days the platform was live, 540 wallets claimed benefits with their POAPs and 950 BNFTs were delivered at ETHLatam, including our NFTicketing feature.
- 930 wallets connected.
- 540 Wallets claimed BNFTS (58%).
- 950 BNFTS delivered.
- 14 companies/projects published BNFTS.
- 2 NFTickets for side events.
- 21 physical BNFTS (merch).
We invite anyone who is interested to join our Discord to discuss and discover where this project will go next! 🚀
Thanks for all the shared memories!
