Yoga and Ethereum Blockchain: A Match Made in Heaven?

Gabriella Gricius
welyou
Published in
2 min readApr 22, 2018

In the past eight years, the number of yoga practitioners has increased by over 50 percent in the United States alone. Even more amazing, revenue from the yoga industry is expected to grow to around 11.6 billion USD by 2020. In other words, yoga’s popularity is clearly on the rise. New studios and classes in the yoga market are opening by the day. What does that have to do with Ethereum Blockchain? You might recognize the term from the tech industry and wonder what that has to do with yoga.

Blockchain information is stored on a database that is constantly being shared and updated so that the data is safe, verifiable and practically not hackable. All of that data is entirely secure and protected. In an Ethereum Blockchain, you work to earn tokens that you can use on your network.

Sound familiar? You might recognize the term from startups like uPort, Maiden, Omega One and GridPlus. Many different companies are starting to see the benefits that using this kind of program can offer. Not only can users earn tokens just by actively participating on the platform, but they also can spend those tokens on that same platform. Wouldn’t that incentivize you to be more active with whatever company used this kind of system?

What does that have to do with yoga?

According to Accenture’s Technology for People report, sixty-six percent of health firms are taking steps to participate in digital ecosystems. Yoga is no exception to that rule. Imagine that you were able to earn tokens by writing interesting articles, inviting a friend, placing a review, attending a yoga class or simply being an active user on a yoga interest-based social network. yoganect exists to do just that. You earn tokens by participating and receive tokens as a reward to use on yoga gear, classes and even voting on how the platform functions.

yoganect is more than simply a social network for yogis. It’s an ecosystem where yoga practitioners can connect with yoga professionals, teachers and businesses all across the world. Yogis create content and attend events together, so when you add Ethereum Blockchain technology to the equation, yoganect becomes so much more. Not only will yoganect users be able to have complete control over their content & data, but they will also gain tokens by just doing something they love.

By simply giving yogis the chance to be active and connect with others on the yoganect platform, they will be incentivized to do more. That’s how a sustainable ecosystem grows. When you have users who want to be there and in doing so, create a resilient network — how could yoganect not become the top yoga network around?

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Gabriella Gricius
welyou
Editor for

Journalist, editor and content manager. Works with yoganect, Bad Yogi Lifestyle Magazine and Global Security Review and PILPG — NL