Growth Marketing Case Study: Diginex Americas

Driving institutional adoption of digital assets and blockchain technology

• Client: Diginex
• Industry: Cryptocurrency / blockchain
• Target Audience: Developers (corporate) + institutional investors & traders
• Website: https://www.diginex.com/

The Challenge:

Wemultiply was approached by Diginex Americas, a digital financial services and blockchain solutions company. Based in Hong Kong, Diginex was looking to establish its US office, promote their brand, drive new dealflow, and meet expanding client demands and opportunities in the region. Marketing objectives were three fold:

• Build brand awareness, credibility, and thought leadership that positions Diginex as a leading player driving the institutional adoption of digital assets and blockchain technology.
• Ideate, draft, and promote thought leadership content (whitepapers, webinars, bylines, blog posts, press releases, videos) to drive visibility and interest among institutional investors and Fortune 500 institutions.
• Establish Diginex leadership as domain experts in the US digital asset and blockchain space.
• Support the Hong Kong team in executing product launches and go-to-market campaigns for multiple Diginex products and offerings.

The Result:

Within 4 months of engagement, we successfully launched Diginex Americas in NYC with a strong brand and online presence that positioned the company and its team members as thought leaders in the space and opened doors to a pipeline of institutional clients including H&M, Salesforce, Agenus, Blackstone, and Coinplug. Some highlights of marketing activity include:

• Website: Led the design and development of the corporate website.
• Sales & Marketing Collateral: Drafted and designed sales collateral (PowerPoint presentations, executive summaries, one pagers, and flyers) for all 3 lines of business: Blockchain Solutions, Capital Markets, and Asset Management.
• Thought Leadership: Created and executed a robust content marketing strategy that included piece like Hide the Cables: It’s Time for Blockchain Technology to Consider User Experience, Regulating Digital Assets: How Jurisdictions Compare, and a whitepaper titled The Ascent of an Alternative Asset Class that highlights a) the infrastructure development that allows for greater institutional participation; b) common tools used to gain exposure to the space; and c) how sophisticated investors are approaching digital assets.

The ascent of an alternative asset class - Diginex

• Press: Feature stories and mentions in Bloomberg, CryptoGlobe, CrowdFundInsider, Altcoin Magazine, Yahoo Finance
• Newsletter: Launched a bi-weekly newsletter that grew to 2500+ organic subscribers, highlighting company news and and industry developments.
• LinkedIn: Grew the company’s LinkedIn channel from from 1800 followers to 3800 followers while activating the 100+ person team to share weekly content to their individual networks and act as “brand ambassadors” on LinkedIn.
• Webinars: Organized a joint webinar with CEO’s of OpenFinance, Harbor, and Dilendorf Law called Slicing Through the Hype Around Tokenized Securities, resulting in 1,000+ registrations.

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