Growth Marketing Case Study: PotBotics

Bringing science to medical cannabis

Wemultiply

Published in

Wemultiply

3 min readNov 1, 2018

Client: PotBotics
Industry: Medical Marijuana
Target Audience: Accredited Investors
Website: www.potbotics.com

The Challenge:

Wemultiply was approached by a rather unorthodox client — a technology startup in the newly minted medical cannabis industry. Business objectives were three fold:

(i) brand and position the company as a leader in medical cannabis data aggregate and technology

(ii) drive investor leads and interest

(iii) launch the company’s initial product — the PotBot Medical Cannabis Recommendation Engine

Wemultiply set to work creating a turnkey brand identity for PotBotics, covering a wide scope of online and offline applications, including motion identity, marketing collateral, full website redesign, and entire user experience and interface for the company’s first product.

We explored and tested multiple design direction with the target audience prior to choosing one that worked with each target demographic — patients, consumers, and investors. Wemultiply integrated PotBotics’ core values into a bold and multifaceted brand identity, which included 3 websites, a mobile and web application, marketing collateral, event stationary, social media content, and a branding strategy reflective of the company’s communication goals.

The Result:

Within twelve months of commencing with branding and marketing PotBotics as an investment opportunity, PotBotics recognized by Newsweek, CNBC, The New York Times, Financial Times, The Boston Globe, Fortune, Crain’s Business New York, Fox News, Venturebeat, Forbes, and Inc Magazine as a leading medical-cannabis technology company.

Our multi-channel marketing campaign resulted in 2,400 newsletter subscribers, 8000-plus social-media fans, thousands of backlinks, and 260 inbound accredited-investor leads, resulting in over $3 million in funding. What started as a crowdfunding campaign inadvertently became a robust user-acquisition channel for PotBotics and opened doors to follow-on rounds of financing.

Under our guidance, the PotBot medical marijuana recommendation app amassed over 60,000 downloads and was featured as a Top 10 Medical App and #1 “Marijuana” app on the Apple App Store.