Giving Goggles

Ace & Tate
Apr 22 · 3 min read
Image for post
Image for post

Dear reader, I hope you are keeping healthy during these strange and unsettling times. It has been a while since I last posted on Medium. We have been working on a project at Ace & Tate that I feel strongly about though, so I wanted to provide some context.

Considering all that’s been written about the subject, I don’t believe I need to dwell on the fact that COVID-19 is making life hard for all of us. Humans and businesses are impacted in ways we haven’t experienced for generations. To put it bluntly: this is fucking terrible.

Times like these also, thankfully, prove that we’re willing to put individual ambitions aside for the greater good. People are helping each other in creative and often heartwarming ways, and communities are pulling together to get through this. The obvious question for me personally and for Ace & Tate as a company, therefore, was how we could contribute in a positive way.

The answer was simple. There is a profound shortage of personal protective equipment (PPE) for medical workers and volunteers who are risking their health and safety to care for the sick. One of the key elements in short supply are safety goggles — protecting the eyes from contact with the virus. This needs to be solved.

Luckily, one of our key suppliers has a direct partnership with a manufacturer of medical-grade safety goggles who also share the same standards we have for quality and working conditions. We decided to get involved and for starters, placed an order for 5,000 pieces. This first batch will be delivered shortly to regional Red Cross entities and governmental bodies, in order to get them to frontline medical workers and volunteers in Europe as quickly and efficiently as possible.

But why stop there? Ace & Tate will donate an additional pair for every eyewear order placed on aceandtate.com or in our physical stores. That’s the least we can do as a brand. But, we hope to donate more with the help of… basically anyone who can miss €3. We invite you (and your family, friends, neighbours, casual acquaintances — you catch my drift) to donate through our website — with or without a purchase of our products.

Since launching on 16 April, we have raised the equivalent of 10,680 safety goggles (see live stats here) — an amazing achievement and something that the Ace & Tate team is incredibly proud of. However, this is not nearly enough to solve the issue. So, we need your help: please head over to the donations page and give what you can. We will keep you updated here and on other (social) platforms as the safety goggles are manufactured and distributed to those who need them most.

Image for post
Image for post

Before I sign off, I’d like to take this opportunity to thank:

  • Our key supplier for working with us to manufacture the goggles, Flexport for donating the shipping costs of the first batch,
  • Notary Holdinga Matthijssen Kraak B.V. for helping us figure out and keep an eye on the legal side of this initiative,
  • Ace & Tate shareholders and other business partners for your generous donations. You know who you are.
  • And of course, everyone out there who has donated to date! A huge thank you.

Now, let’s donate some goggles!

Take care,

Mark de Lange

Founder, Ace & Tate

We’re Working On It by Ace & Tate

This is a new platform Ace & Tate is trying out, committed…

Ace & Tate

Written by

We’re on a mission to make the eyewear industry more sustainable. On Medium, we’re letting our walls down and taking you on our journey, wrong turns and all.

We’re Working On It by Ace & Tate

This is a new platform Ace & Tate is trying out, committed to openness and self-reflection. As we move forward, we’d like to let our walls down and take you along on our journey, wrong turns and all.

Ace & Tate

Written by

We’re on a mission to make the eyewear industry more sustainable. On Medium, we’re letting our walls down and taking you on our journey, wrong turns and all.

We’re Working On It by Ace & Tate

This is a new platform Ace & Tate is trying out, committed to openness and self-reflection. As we move forward, we’d like to let our walls down and take you along on our journey, wrong turns and all.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store