The Goal
To utilize the Magic Link method to allow for email only registration.
The User Benefits
- Less friction when logging in and creating a new account.
- More secure since there is no password to be possibly compromised.
- No need to remember a password, allowing for easier and quicker login.
The Company Benefits
- Less friction on registration (one field, email only) = more registered users. Registered users = a higher LTV which = more 💰
The Design
I wanted to keep the design as simple and straight-forward as possible, keeping mobile UX in mind with one-hand, on-the-go usage.
The Final Product
See the final flow in action below. The flow is seamless and easy to use, while also adding in elements of animation to make it visually fun to use as well.
