Infinite Leverage

JA Westenberg
Westenberg
Published in
5 min readNov 23, 2024

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We revere the tangible above all else — money, technology, and measurable connections. These are the things we can see, touch, quantify, and display as proof of our progress and success.

We dedicate ourselves to chasing traditional forms of leverage. We work tirelessly to accumulate wealth, believing it will grant us security and influence. We obsess over gaining access to the latest tools, convinced they will give us a competitive edge. We cultivate relationships with the “right” people, hoping their proximity to power will amplify our own ability to shape outcomes.

But history has shown us, time and time again, that the most potent multiplier isn’t something you can hold in your hands or deposit in a bank. It’s not a gadget, a network, or a gold-plated Rolodex.

It’s a single, well-timed, well-placed idea. Ideas are the invisible levers of history, quietly altering markets, decisions, and destinies while the rest of the world scrambles to catch up.

If you want infinite leverage, don’t look outward — look inward, to the infinite scalability of thought.

One idea, articulated with clarity and precision, can shift an entire market. Think about the way a single investment memo can move billions of dollars in capital. A well-placed thesis — “The internet will transform commerce,” “AI will replace X industry,” “This…

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Westenberg
Westenberg

Published in Westenberg

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JA Westenberg
JA Westenberg

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