Is Podcasting’s Golden Age Already Over?
Podcasting was unstoppable — until it wasn’t. The bubble’s burst, and the battle for survival has begun. Are we watching the death of podcasting as we know it?
Remember when podcasts were the hot new thing? Advertisers couldn’t throw money at them fast enough. The big names like “This American Life” or the New York Times podcasts were raking in millions just from ads.
It was a podcasting boom, and it was supposed to be unstoppable. A medium that gave anyone with a microphone and an idea the chance to reach millions, it quickly became a billion-dollar playground for indie creators and corporate giants alike.
But Ad revenues are plummeting, listeners are overwhelmed by too much choice, and the big money that once flowed freely into the industry is drying up.
The cracks aren’t just starting to show; they’re rupturing into fault lines, reshaping the entire landscape.
Podcasting is no longer the darling of the digital media world, and it’s facing a harsh reality: the bubble is bursting. Survival is going to mean a battle between media giants and scrappy indies, with the spirit of podcasting in the balance.
