There Is No MAGA Meme Masterplan

The Trolls Aren’t Playing 4D Chess

The endless flood of MAGA memes isn’t some grand strategy — it’s a chaotic shitstorm. Progressives keep overanalyzing, but the truth is, it’s just a troll mob throwing anything at the wall, hoping something sticks.

Progressives and Democrats keep scratching their heads over the seemingly endless flood of MAGA memes and inflammatory right-wing content.

To political commentators (and more than a few social media doomers) the sheer volume and persistence of themed far-right posts suggests a carefully orchestrated campaign, a digital army marching in lockstep to a grand strategy.

But this is, largely, a misconception.

These fuckers aren’t masterminds playing a game of chess with carefully considered moves and countermoves. They’re a rabble-rousing mob of deeply online trolls constantly throwing shit at the wall, hoping something — anything — will stick.

The appearance of strategy and coordination is just an illusion created by the law of large numbers.

A Firehose of Falsehoods

The MAGA meme machine operates autonomously, flooding social media with a constant stream of content. There’s no precision targeting, no carefully crafted messaging, no…