How to choose an Online Video Platform?

WeTek
WeTek
May 22 · 5 min read

Monetization

Now comes the tricky part, monetization. This is where most OVPs diverge and where your decisions should focus. The first thing you need to think about is your business model and how you want to get revenue from your content, with options like ads running as pre-rolls, mid-rolls or post-roll. In this case, we suggest that you aim for versatility, as the viewer landscape tends to change very quickly. Also, keep in mind that all of these “rolls” aren’t just useful for media companies, as they can be quite interesting to push your own events or other products that you deem fit.

Multiple Device

Recommendations

One of the most valued features of an OVP is the ability to deliver the right content to the right user. Never go in expecting that the audience knows exactly what they want, discovery is part of the attractiveness when subscribing to a video service. Even in niche markets, where the funnel gets even narrower, the content might be separated according to different parameters, such as nationality, director or sub-genre, making the experience even more rewarding. Having a good recommendation engine in place is key to client retention, as they will keep coming back and renewing their subscription. It is important for your customers to be aware that your “personal curation” will keep them entertained for as long as they like.

Analytics

When choosing your OVP, make sure that you take a careful look at their Business Intelligence options, as this kind of module is not something you should take for granted. Some OVPs focus so much on social media that they rely on these kinds of platforms to give users that kind of information.

  • Data Monitoring: monitor the activity related to your users’ accounts, statistics having to do with your Linear TV and/or Video on Demand (VOD) usage, as well as the impact your specific content assets are having on your service.
  • Billing Monitoring: make sure everything related with payments is automatically taken care of from your OVP and that it offers reports beyond that management.
  • Prediction: it’s important to be aware of your user churn analytics, as well as user loss prediction, giving you time to draw up a plan and avoid it.
  • Marketing Analytics: be aware of your campaign results, either video or banner ads.
  • User Experience: always be aware of your customer’s perception concerning platform issues, playback issues and their level of activity.

The Launcher

Prime news about tech innovation within the Android TV and Content Delivery industries

WeTek

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WeTek

WeTek develops video distribution solutions and Android TV/AOSP customized hybrid DVB/IPTV/OTT set-top box turnkey software for pay-TV operators & broadcasters

The Launcher

Prime news about tech innovation within the Android TV and Content Delivery industries