E-commerce future till 2027

ViolettaTsiubyk
Nov 8 · 4 min read

According to Statista survey:

  • The total share of e-commerce increase by 22% in 2023
  • In total, retail e-commerce share will be 8.1%
  • The share of content marketing will grow by 10–15%
  • The per cent of people who make purchases via mobile phone will increase by 64%
  • The electronic trade market will make about $4,058 trillion
  • Social media will occupy about 74% of all online-activities (for adult users age 18–29)
  • 35% of all Internet users will use tablets
  • Total sales of online shops around the world will increase by $3 trillion.
  • China will occupy about 47% of all e-commerce market
  • Retail e-commerce sales worldwide grow by $6542 billion until 2023
  • The number of people that will buy goods and services online will increase to 2.14 billion
  • India will be the first country that makes retail e-commerce sales. Its growth rate will be 17.8%
  • Mobile e-commerce sales will reach $3.56 billion
  • Mobile e-commerce spending will increase to $6 trillion
  • Fashion e-commerce in the U.S. will grow from $68 to $100 billion
  • The U.S. clothing retail e-commerce will grow from $139 576 to $145 831 million

As previously stated, the e-commerce industry is increasing daily. Obviously that such prompt growth rate is not going to slow down. E-commerce includes a large number of various directions (B2B E-commerce, B2C E-commerce, C2C E-commerce, various digital payments, mobile commerce, etc.). The set of these categories allows this powerful industry to establish new progressive rules on the worldwide market and influence it through various services directions.

First of all, you should understand that today’s world is based on new concepts or business project creation. The most important thing you should remember about the products is not the quantity, but the quality. Modern methods are based on creative and original ideas, contemporary trends and everything that needs non-standard solutions. All these things are necessary to attract the client, create new values, give goods new meaning and become competitive on the market. For this reason, e-commerce will only increase its share in the market.

E-commerce content-marketing

One of the directions which help reach high rates is e-commerce content marketing. It is not enough to produce an original product only. It is necessary to make this product well-sold.

According to the CMI survey:

  • 91% of B2B marketing companies use content marketing in business.
  • 75% of B2B of the marketing companies have own content marketing strategy daily.
  • 87% of B2B of the marketing companies use analytical tools for their work.
  • 94% companies use social media posts, 7% — E-books, 71% — videos.

Why will e-commerce content-marketing sustain growth? Because it will promote business improvement and will have a significant impact on it. Content-marketing helps advance plenty of business products, expand consumer audience and increase sales. Thus, people use this direction more often.

Mobile commerce

The m-commerce using will grow too. Previously, business owners used desktop platforms to launch or promote their products. However, fast information technology development turned the tables and led to mobile devices popularity.

According to the CMI survey:

  • The number of mobile applications that you can download by using Apple app store is 1.8 million, for Google play this number is 2.47 million.
  • Mobile e-commerce spending will increase to $6 trillion
  • Mobile app revenue around the world will increase to $935.2 billion in 2023.

Today, the rank is $461.7 billion. It means we achieve growth by over $400 billion.

Contextual marketing and client orientation

What is contextual marketing? It is a marketing direction that helps to promote or sell goods using user information. What does it mean? The main goal of contextual marketing is to attract consumer via contextual ads. Such advertising is created on analyzed search queries of the users or their web-browsing activity. Therefore, it helps to offer similar goods depending on their preferences.

The feature of such marketing is personalization and orientation on each consumer individually. It allows providing a double effect for sales and conversion growth. Such a strategy is guided by consumer behavior as the more information you know about the potential clients the better you understand their needs. Thus, you will achieve the desired result — goods purchase.

Such direction and other types of digital ads will fuel e-commerce progress in the future.

According to the statistics:

  • Global advertising spending from 2010 to 2019 grew from $399 billion to $563 billion
  • Digital advertising would reach $283 billion in 2023
  • Worldwide spending on the mobile app will increase to %247.4 billion in 2020
  • Annual growth rates of digital ad would reach 11%

Chatbots

The substance share of e-commerce companies feels restless when controlling all processes simultaneously. As a rule, business owners of these companies use effective tools like chatbots. These automated programs are capable to carry out difficult operations and minimize possible sales losses. There is no doubt that such tools will facilitate e-commerce development and will promote its prosperity.

According to the statistics:

  • Worldwide chatbot market will extend by $454.8 million in 2027. Today, the worldwide chatbot market gets about $40.9 million.
  • 40% of all U.S. consumers use chatbots for communication with the companies.

Due to these tools, clients will not wait several hours or days to find essential information about goods or services. On the one hand, e-commerce business owners use their money and time effectively. On the other hand, consumers can receive answers timely as any chatbot is available 24/7.

The technologies that were mentioned above are a small part of a big bang of e-commerce innovations. This bulky and powerful industry will impress consumers by new opening and opportunities many times. So, we can do nothing but guess what will be the next wave of e-commerce innovations.

Source:

  • eMarketer
  • Statista
  • B2B CMI (Content Marketing Institute)

Wetelo, Inc

Wetelo, Inc is a software development company

ViolettaTsiubyk

Written by

Wetelo, Inc

Wetelo, Inc is a software development company

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