New Year is coming: how to get your website prepared to 2020

Each year makes the changes and forces business owners to puzzle their brains over how to improve their website. However, the main task for them is not to be lost among numerous promoting methods and find a winning one. Anyway, it is more important to understand what aspects and the directions are crucial and help websites to win consumers’ favor.

Chatbots

As chatbots opportunities are endless, such automatic systems effectively combine functions of the marketing specialist, the manager and the analyst. You can customize the system by adding functions needed for your existing business. Thus, you receive a system that performs tasks more precisely and more productively, than the manager.

• Chatbots help simplify the interaction between the client and the website.
• Especially, it will be your special advantage when your managers plunge into a myriad of messages on your website, and they can’t give clients answers in time.

Depending on your preferences it is possible to use communication or functional chatbots. Artificial intelligence capacities of this type are integrated by numerous functions in one convenient tool. You can carry out bank operations, book tickets, make purchases, etc.

Compatibility across multiple devices

Previously, the main function of mobile devices was a call. People communicated with each other by sending messages and shared different information day by day. Today’s situation a little bit different. The truth of the matter is that mobile modernization has given new changes and has advanced its features to the next level.

Now we can appraise all the advantages and capacities of mobile phones undoubtedly. It means that you can not only listen to music or look content on the Internet but also share your latest business news using this small but smart device.

The idea of website optimization and adaptation for the mobile phone will allow your clients to find and buy goods in any place. Likewise, you maximize the chances to expand the consumer audience as well as increase sales.

Interactivity

Interactivity is one of the present-day marketing tools that allow the user to feel comfortable and be involved in the process. The original and innovative design permits to create a website structure that combines elements and display them for the user in one breath. Such a synchronization creates holistic product vision and broadens audience knowledge about the product. More difficult and dynamic objects creation develops the client’s trust in a product. It is because the design complexity and quality are pivotal elements that improve product awareness along with brand loyalty. However, the main rule of the attractive and functional website is to stick to the middle ground and not to overload all pages with excess information.

Visual content

Visual content helps understand the central idea of your project. You can write a tremendous text, nevertheless, there is a great probability that the client will not understand the basic product specifics.

To introduce the product in more details, you can create video content. 2–3 minutes of qualitative one is enough to provide the client with a deep understanding and raise the website traffic. Thus, you kill two birds with one stone. Moreover, if users have no time to read the text on several pages, substantial and detailed video will give them more benefits as such a content type contains only the necessary information.

Website usability

The good website interface does not mean pertinent content and accurate navigation yet. The majority of business people do not take into consideration accurate and clear content, but they seek to make the website attractive and fascinating to hook them.

Despite that, new trends indicate that:

• information on the website appreciated by consumers is in the first place
• products descriptions are precise
• texts show their informativeness.

By creating or improving the website, you should think of:

• Is it useful to a potential client?
• Does it entirely explain all aspects?
• Does your content overload the user with bulky details and distract from the main things?

Relevance, simplicity and minimalism

The main task of any website is the improvement of client satisfaction through simplified experience and easy navigation. The structure of any website has to be limited only to necessary elements that do not break its integrity and allow any user to feel comfortable by searching for information.

Colors combination. Too dark colors disturb the text readability while too bright ones can frighten the users. Therefore, they will leave your website far and away. Try to use the combinations that are most convenient and easy on the eye. Your website has to attract clients but did not make them leave it immediately.

Fonts. Reduces font types up to 2 on your website. It will allow the user to pay attention to essential things and not to complicate his experience with your website.

Buttons. Don’t overload the website with excess elements. People like simple things and expect to receive them without immersion in a boring process. Provide them with the most convenient navigation, using buttons as key points of your simple interface but not redundant components.

Voice search

Voice search is an indispensable element of the latter-day websites. This function is crucial to your brand promoting. Why? When users dictate their request for a browser, search engines display websites with the most relevant ones for them. This algorithm needs content optimization and keywords, that are most related to your business direction. Thus, it helps you accelerate the search of your website on the Internet and improve information quality and structure for consumers.

V-commerce (Virtual commerce) industry will also grow. Therefore, its concepts will transform the market as well as will be focused on product personalization by using voice search.

By optimizing content for voice search you not only simplify users’ experience with your product but also increase the number of happy consumers. How come, you ask.

To carry out a record by a voice message is much easier than to print it in a browser line. Thanks to these opportunities, users set notifications, check their payment status, draw up the schedule, send messages, or communicate with friends. Possibly, they will want to use similar opportunities for buying goods or looking for the necessary information to simplify other aspects of their life.

Micro-interactions

Micro-interactions make your website emotional for the user. Buying goods, the users click on the button and become a step closer to the goal. But how do they understand whether the purchase is confirmed? Micro-interactions exist for this. They allow to direct the user at the right actions and provide a true understanding of processes that happen on the website. Thanks to such interactions, the user gets suggestions or feedbacks and understands whether their actions are correct on the website.

Video as your website background

How previously stated, you can use video content to give your audience the best product awareness. However, how about using this one for other benefits? By applying such marketing format to your main screen, you can make your website more live. A dynamic one will be a new trend in 2020 because it allows to attract customers and force them to stay on your platform longer.

Website loading

Often, the website’s popularity both for your business and users depend not only on external factors or individual structural components. Fast website loading influences UX well. Therefore, this process is one more key factor that allows the platform to occupy the first places in search rating as well as increase metrics. Optimize programming code, reduce the size of the images, activate caching or squeeze data. All these aspects guarantee easy interactions between the website and the customer.

Blockchain

The blockchain is progressing at a rapid pace. This technology will be ever more popular in the coming year, as information and personal data are a big value. So, security is a necessity. That is why blockchain becomes one more trend in 2020. The real estate, the insurance companies, FinTech are those areas where the blockchain achieved considerable results. If your website has such technology at its disposal, then transparency between users and business providers will deepen.

Coming to New Year, remember one simple rule: Following different trends is not always a key to your website success. Furthermore, information volume increases every minute and the number of business owners, who penetrate the digital market, boost significantly. Therefore, you have to provide the audience with fast access to information and make it relevant and the most appropriate for them. These aspects will help your product take up a central position for years to come.