Software Development vs Product Development: What Is Beneficial for Your Business?
You manage quite a successful business that is growing rapidly and once you have realized that you need more for its development. Someone has told you that you definitely need to implement a software to your workflow… And you suddenly find yourself drowning in annoying ads or neverending listings with programs you have no idea of functioning.
Having scrolled through the internet for several days you have become a proficient expert of the most known software. Still, you are on the fence about what to choose. Let me help you with this decision!
Why you do not need a bare software, but a solid product
Marketers, sales representatives, and (even) your friends strongly push the idea that you DO need software for your business growth. However, do you?
That is the question you must ask yourself before conducting thorough research. No matter whether you are going to develop a customized or use a ready-made solution, you have to understand the difference between the software and a product. Let’s dwell on this point first.
In fact, the software itself is a bare toolkit intended to perform certain tasks while a product is a complex solution for your business issue.
Software development: when your company needs it
Any software development company is ready to help you when the need for a workflow system arises. In this case, you on your side have to investigate your business pain points, analyze your company indicators, and run a complex audit of the business processes. After that, it is important to define bottlenecks in workflows as well as ways to overcome them.
When you have the preparation done, your next task will be to make up a list of functions you need and provide a thorough description of what the software should do. Any software development company demands clear technical requirements from a customer. If you are lucky, technical specialists will help you with this step. If not, you risk missing significant functionality.
Alternatively, if you are strongly confident in your company processes and need just an additional tool for improving any branch, then, developing software is a perfect option for you.
Product development: when your company needs it
The very process of product development presupposes the minimum customer interference. This means that the only thing you need is to come to the right team and describe the business issues you experience.
On the one hand, you receive a customized solution powered by experts. As a rule, an in-depth external analysis may expose the issues you could never think about. Moreover, professionals with extensive experience in product development can suggest the functionality you did not have a clue about. Thus, you obtain more opportunities to set up workflow properly, get amazing results, and succeed.
On the other hand, you are not involved in product development at all. But let’s be honest, do you really want to?
To sum up
All in all, you, as a business owner, are the only ones to choose whether to develop the software or the product. Just remember that anything is possible until the choice is made. In any case, Wetelo is always ready to assist with any business issue you face. So, do not hesitate to discuss it with us right now!
