What Master Data Management (MDM) is: Main Pitfalls Teams Face

Dariia Dolhova
Wetelo, Inc
Published in
4 min readDec 21, 2020

The data collected is the valuable asset for improving the quality of customer service, decision making, and optimizing the business operations within companies. It is not surprising that data management is becoming a priority for small and medium businesses, having a direct impact on their work. To solve this issue, it is necessary to overcome such difficulties as the data formats, their storage methods and use or structurization. In this article, we will discuss what data management is and how to make this process as effective as possible.

What is master data management?

Master data management is a process that unites the organization, collection, storage, and use of data. Data process efficiency is determined by the optimization and order of all data types to obtain accurate results and increase work efficiency. The high operations quality allows companies and their business teams to work so that they can make rational decisions and draw up a successful action plan. Therefore, more companies pay special attention to organizing the workflow and structuring data.

In order to make the data processing correctly, you must perform this list of actions:

  • Instant access and data structuration by type.
  • Data security and its storage in the cloud or local server.
  • Data recoverability in case of information loss
  • Ability to use data in other applications or systems
  • Data archiving
  • Access control, role-based data access

Issues related to MDM

Using non-efficient data management models

Often, business owners use non-effective data management models. This not only slows down processing but also affects the accuracy of the final results. As a business owner you should use a tool that is adaptable and flexible in data processing and analysis. Moreover, your employees share data every day. And this process should be as smooth and simple as possible. For example, if your company has several departments, then most likely they use various tools to obtain or send information. Make sure your tool owns multimodularity and allows you to work with different processes in one place. Thus, employees from different offices share and store data in the same system.

The complexity of big dataset management

The data is growing rapidly. This impacts the quality and duration of their processing. Quickly changing data leads to errors by the managers who work with it. This may affect the reporting and lead to incomplete information about the company’s activity. With automation tools, you can track all changes. The system helps you make calculations correctly, fix changes in the system, identify errors and make forecasts based on previous data stored in the platform.

Unstructured data

Different types of data from several sources complicate data analysis and processing. Imagine how much unstructured information you get in a few years.

Artificial intelligence helps to cope with this task and allows you to implement an effective strategy for working with data, simplifying the process of data obtaining. Algorithms can sort different types of documents into different categories and store them on the server so that you can access them from any device.

How automation can alleviate data management

Using BPA in data management processes makes data entry, collection, or updating more efficient. All these tasks are often repeated and, as a rule, stand out for their data. The automation implementation can help make both primary data processing as well as its further analysis and forecasting. Since all data is stored on the server, your employees have access to it from any device and can download documents of various sizes. Standardized built-in templates help avoid errors when entering data, since the system stores both old and new information and provides auto-completion when creating documents.

For example, every day, your accountant spends a lot of time by creating documents, filling them with the necessary data, checking, sending them to the client or manager. Data management services help establish all the processes in the right way quickly. If there are not enough functions for management, you can easily expand the functionality, since the system is scalable.

The financial analyst can obtain the necessary information on the financial company status via electronic dashboards and reports. In addition, you can easily synchronize with banks to transfer the necessary information, monitor the work with accounts and the data that they store.

Start integrating the right tool for your business model right now. All processes that occur in your company are data-related. And the more qualitative they are, the more efficiently you manage your business.

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