Turner Contemporary x Storythings weeknotes — Week 10 + 11
Over these two weeks, we tested the following prototypes:
- Group A ‘Wish you were here’ Email format: three emails, six challenges, concludes with being posted a memento photo-box of their submissions.
- Group B — ‘Six Degrees of Francis Bacon’ : Email format: six emails, six challenges, concludes with a Zoom sharing workshop.
- Group C — ‘Six Degrees of Francis Bacon’ :Facebook group format: six challenge posts, concludes with a Zoom sharing workshop.
In week 12 we’ll be holding feedback calls with each of the groups, but here are some initial insights from testing so far.
- One participant in Group B found the technical side of the tasks challenging. They moved into the Facebook version of the group to try a different approach and got on better there, completing all of the tasks. In the wrap up Zoom, they said that taking part in the activities had enabled them to learn a lot about digital through the experience. On the other hand some in the Facebook group had difficulty grappling with the digital side of the tasks. It will be important to provide opportunities for support throughout and give clear instructions to those less familiar with being online so less barriers are encountered.
- With all of the formats there was drop off from signing up to the challenges and taking part in some or any of them. Some signed up but didn’t take part, others started but didn’t finish. One person in the Group A stopped participating after the first email as they thought the activity would eventually transfer over to Facebook, and they don’t use it — this wasn’t the case but due to several activities being tested at the same time and some of the participants knowing each other, this was confusing for them. Clear and timely communication was important with the test groups. Another who had signed up found they didn’t feel compelled to take part anymore once they started receiving the emails.
- With Wish you were here most of the participants responded in a very personal way to the prompts — the format gives the freedom to take it in whichever direction you’d like, I’d just want to ensure that the experience remains positive.
- It was great to see the participants in the Facebook group interact with each other, respond to their posts and share tips for finding things online. This format made the experience the most social and interactive, but it can be exclusive as many aren’t using Facebook, find it difficult to use or don’t want to, so it may need to work in tandem with something else to ensure access.
- The two Six Degrees formats ended on week 11 with a Zoom meetup to share the art journeys they had created, with Matt sharing a slideshow of their compiled images and text, whilst the participants talked about it. The participants all really enjoyed this conclusion to the experience, and particularly the email group who hadn’t interacted with each other whilst submitting their responses. Having opportunities for the experience to be shared and made social feels key to it’s success.