Professionalism: it’s easy, so why not get it right?
Sounds dull, sounds obvious, right? Obviously you want your business (and your business persona) to appear professional and slick. So why do so many seem to get it wrong?
We have all spent countless hours battling through unnavigable websites or wincing at social media grammar fails. These are controllables that might ultimately decide whether you get that piece of business.
I don’t want to bore you with the obvious — so here are my three tips which may have slipped by about creating a professional image for yourself and your business.
- Everything needs to add up — your brand and your tone of voice need to transfer across your website, social media, presentations. Being slick is not enough — it has to make sense and tie in with any other content you produce.
- Presentations should be brand-themed. Anyone can make a half-decent PowerPoint presentation using a stock design. Use colours and fonts specific and consistent to your business, and get your company logo on each slide. Make it seem like your business completely owns, and is completely at ease with, everything you are saying.
- Within the tech itself, or whatever your business outputs. Let’s use our own experience and assume it’s tech. It could be wonderful and intuitive but if it looks a bit naff then potential clients simply will not be able to appreciate it to its fullest extent. That’s why we are continuously re-designing little aspects of the WeTrack system!
In a world of the visual, presentation is just as important as content.
Ultimately, and this applies to more than just professionalism — if you locate any negative characteristics in an individual or business and their presentation, why would you risk those characteristics appearing in your event?
#eventtech #eventprofs
