Guess what % of your Enterprise revenue have used your product before? Resurfacing Leads : “Thar she blows!”

Powered by the PQL Methodology (Product Qualified Leads)

Attn: open source/freemium/trial/self-service → Enterprise products

Guess what % of your New Enterprise revenue comes from free or self-service users that have experienced your product in the past?

Our data shows >50%

Guess who’s more likely to be ready for an “enterprise” discussion with a sales professional:

1. New Lead with personal email: capt_ahab@gmail.com OR
2. Old Discarded Lead who signed up 8 months ago who has just logged in and started key activity in your product?

Whalr’s “Resurfacing Lead” Intel tells you the complete history of this User including product usage activity even across separate accounts they may have setup in the past.

One unified view of a user across separate emails or accounts

Our customers use this Intel to trigger automated workflows in Salesforce/Marketo to either prioritize immediately for a sales professional or to initiate a prescribed email sequence

Curious?

Step 1: Enable Whalr on the Segment.io dashboard

Step 2: Instantly see “Resurfacing Lead” Intel in your inbox or via our SFDC plugin

Step 3: Reconnect to help the Lead understand if the timing is now better start a conversation

Note: I wanted to call this the “Thar She Blows” Intel but our VP Product quietly moved this deep into our backlog. Cast your vote to change this by emailing him directly at mike@whalr.com!

“Birds… the birds… *He rises*!” — Captain Ahab

Powering the PQL Paradigm at www.whalr.com/products

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