Virtual Reality has been into the mainstream from quite a long time. Drawing its footprints from the world of gaming, this technology is now finding its application in the businesses. Businesses are adopting this technology to bring a better experience for the users and thereby, its benefits are getting transferred into a wider business sphere.
In this article, we aim to discuss how Virtual Reality is transforming the business, how it is enhancing the overall experience of the customers and how it has been helping businesses to achieve their organisational goals.
What is Virtual Reality?
Undoubtedly, computers have made our lives simpler, and at the same time, it has enhanced the way we look at the world. One of its most innovative applications is Virtual Reality (VR). VR is one of those computer technologies that allow users to interact with 3D worlds. It places the user into a virtual world, where they can experience real-life senses like hearing, vision, touch and sometimes even smell. Therefore, VR is acting as a gateway between the user and the artificial world.
Business applications for Virtual Reality
Besides gaming, education and entertainment, VR is another big thing to make a strong impact on the businesses. The most important applications of VR in businesses are as stated herewith:-
Training of the employees is the most important parameter to ensure the success of an organisation. By means of VR technology, public speaking skills, marketing skills and presentation skills of the employees can be improved effectively.
Popular VR device, Oculus VirtualSpeech helps its users to enhance their speaking skills in a simulated environment. They need to upload their presentation slides to the virtual room and get real-time feedback on it and accordingly improve. This can be very effective in media training, networking and sales pitching.
For the retailers, VR technology is no less than a blessing, that allows them to explore their stores virtually via the VR platforms like “Yulio VR”. This platform will enable retailers to experience the store’s layout and decide whether it is good enough to attract the attention of the shoppers.
Building massive structures require a lot of research and analysis before they have been built. Devices like Iris VR allows the designers to explore the construction layout from the very core before they have been built. Therefore, the designers will be able to identify the areas that need improvement and plan accordingly.
Besides, the construction, training and retail, another big sector where the application of VR technology can be seen in the manufacturing sector. By the use of VR technology, the cost of prototype testing can be eliminated. Aerospace companies frequently use VR technology to simulate the interior design of cabins, monitor the space inside the aircraft cabins and improve customer’s comfort.
Expert’s View on the application of VR in businesses
Virtual Reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming. -Mark Zuckerberg, Facebook
“VR is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time.” -John Goddard, HTC Vive
“This doesn’t replace television or cinema. Nothing goes away. People said radio was the end to literature and TV was end of the radio. But we still read books and listen to the radio and watch TV.” -Palmer Luckey, Oculus Rift
By now, we realise that Virtual Reality is not only confined to gaming, rather it has a bigger perspective than we can ever imagine. This technology has the potential to help the business grow to multiple folds by bringing a better experience for the people.
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