AI powering Social Media Platforms

Humans are blessed with an excellent ability to think and make smart decisions. But, how if we introduce this ability into the machines? Wouldn’t that be a great thing to look forward to? Well, Artificial Intelligence is a similar concept that brings the human-like intelligence into the machines.

In this article, we will discuss the most innovative use case of artificial intelligence, which is social media. So, let’s begin the discussion!

What is Artificial Intelligence?

From Apple’s Siri to Driverless cars, the most prominent concept that is involved in is artificial intelligence. Artificial Intelligence (AI) is the branch of computer science that aims to develop intelligent machines that act similar to humans in the sense of thinking, planning, reasoning, and execution.

Artificial Intelligence for Social Media

In this digital dynamic age, where every day a new technology comes into the picture, talking about the use case of AI from a Social Media perspective is a great thing to consider! Here are some of the prominent social media platforms in which AI is being widely adopted.

Artificial Intelligence in Facebook

Leading social media platform, -Facebook focuses on displaying the content based on the user’s interest and preference. This is all done by implementing the most important AI-based techniques, which are:-

Deep Learning (DL)

A deep learning technique is commonly used by Facebook to monitor the frequency of appearance of videos, images, advertisements. Therefore, advertisement placing is done based on the user’s interests and preferences.


Deep text is one of the important tools developed by Facebook. It is used for analyzing the context of the words which are used by the users in various posts. It involves the use of a neural network to find the true meaning of the words which are used by the users and determine how the meaning changes upon the words placing.

Face Recognition

There exists a deep learning application called DeepFace, which is used by Facebook to recognize people in photos. It is one of the most advanced image recognition tools which is proficient in determining the difference between the two images of the same person.

Artificial Intelligence in Instagram

Instagram has proved out to be one of the best social networking applications. Today it has more than 1 billion users across the globe. It uses artificial intelligence in the following ways:-

Finding the right thing

Every day there are around 70 million photos uploaded over the Instagram platform from all over the globe, which comes detailed with hashtags. AI improves the user’s experience when he searches for a particular category using those hashtags and shows up only those contents which the user wishes to see.

Instagram’s AI Influencer, Miquela

Miquela is an intelligent bot, which is having around 1.6 million followers over the Instagram profile and it regularly post photos, tips on fashion blogging and popular fashion trends.

Artificial Intelligence in Twitter

Twitter serves as a great platform for those who are interested in microblogging instant messaging and event promotions. Now, when we talk about the application of AI in Twitter, then, it has got the following applications:-

Tweet Recommendations

Every second around 5,787 tweets are tweeted over the Twitter platform. Now, in order to find the relevance of these tweets, Twitter uses AI technology. With the help of artificial intelligence, the tweets are sorted in the order of relevance, which means the most relevant tweet appears first.

Removing misleading Accounts

People can be bad or good. So, Twitter employs the AI to identify those accounts which are found to be misleading the general audience with hateful and explicit content.

Image Cropping Tools

Twitter always aims to give the best user experience. Therefore, it uses AI-powered neural networking to identify and display the most appealing part of an image that is to be used as a thumbnail in the tweets.

Experts views

Every time we improve our AI methods, all of these systems get better. I’m excited about all the progress here and it’s potential to make the world better.
-Mark Zuckerberg, CEO, Facebook

Companies are better leveraging social media through artificial intelligence. It’s helping them to better understand their customers buying personas, which, in theory, should help to market more relevant products.
-Olga Egorsheva, Co-Founder and CEO, Lobster

All in all, artificial intelligence holds great importance in almost every sector such as entertainment, business, marketing, and social media.

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