Andrew Endicott — CFO, Co-Founder, & President of Petal

In our latest podcast, Peter Jankovsky (WG’20) is joined by Andrew Endicott, the CFO, President, and Co-Founder of Petal. Petal is a new kind of credit card company on a mission to make credit honest, simple, and accessible. Petal is one of the fastest growing fintech companies in the United States and is pioneering the next generation of consumer lending through its proprietary cash flow underwriting strategy, which promises to serve tens of millions of creditworthy borrowers that are currently ignored by traditional underwriting approaches.

In this extensive interview, Andrew shares the founding story of Petal and how it expands access to safe and affordable credit by using underwriting cash flows instead of just credit scores; how Andrew tested the concept before launching, the unique challenges that lending companies face in establishing product-market fit, and Andrew’s advice for entrepreneurs; and Andrew’s thoughts on the industry’s broader evolution, among other topics.

Prior to co-founding Petal, Andrew was an investment banker at Lazard and focused on buy-side and sell-side acquisitions involving consumer-facing companies and non-bank lenders. Prior to that, Andrew practiced corporate law at Willkie Farr & Gallagher LLP, where he focused on public and private M&A, along with securities offerings, including IPOs, equity and debt offerings, and other transactions. Andrew holds a J.D. from Harvard Law School as well as a B.S.B.A. from the University of Arkansas and is a periodic lecturer on strategic transactions at the Walton College of Business at the University of Arkansas, where he is also a member of the Dean’s Alumni Advisory Council.