Gamifying Millenial Personal Finance - Lindsay Holden, Co-Founder & CEO of Long Game
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In today’s episode of the Wharton Fintech Podcast, Anchit Gupta (WG’21) is joined by Lindsay Holden, Co-Founder & CEO of Long Game. Long Game is a gamified personal finance app for Millenials that encourages saving through fun rewards and cash prizes.
Before starting Long Game, Lindsay Holden co-founded the Applicant Auction, the primary auction for Top Level domain names, which held over $500M in auctions before being acquired. Before that, she helped launch Formation 8, a venture capital firm with over $1B under management. Ms. Holden holds a B.S. in Chemical Engineering and an MBA from the University of Colorado, Boulder.
In this interview, Lindsay shares:
- Her motivation behind launching Long Game
- The many financial planning problems faced by Americans & how Long Game is working to solve these issues
- Their typical customers and how Long Game can help them
- The toughest parts of being a founder and launching Long Game
- The future product pipeline for the company
- and much more!
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Ryan Zauk
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Ryan Zauk is an MBA Candidate at The Wharton School, where he runs the Wharton FinTech Podcast. He currently works with the US International Development Finance Corp looking at technology impact investments in developing markets. He has a passion for music, media, and all things FinTech.
You can reach him at rzauk@wharton.upenn.edu or on Twitter.
