Everyone wants to be an innovator. Every company wants to be known as an innovation company. As innovation increasingly becomes an imperative in today’s business landscape, emerging startups and well-established companies alike are exploring ways to infuse innovation into business processes and products. But what does it really take for companies to truly be innovative, and climb atop lists like Fast Company’s Most Innovative Companies?
Especially in the realm of health and well-being, consumers are searching for products and services that bring health benefits to their day-to-day lives. Health attributes are driving purchasing decisions in everything from pancake mix to pillows. How can companies respond in kind to shifting consumer expectations and innovate for health?
Cue BSR’s new Healthy Business Coalition Innovation Playbook. This playbook serves as a easy starting point for companies looking to explore innovation opportunities in health. It walks intrapreneurs through a step-by-step process of ideating and designing new products, services and programs for health.
Crafted by the Healthy Business Coalition — a network of leaders around the country working with businesses on how to think about health and well-being along their value chains — the playbook is designed to guide executives and managers to enact change within their organizations.
No prior design or innovation experience is needed, because engaging in innovation doesn’t have to be a daunting process. It doesn’t have to require hefty budgets with top-notch design firms. It can leverage the unique human assets and company capabilities native to an organization — something The Wharton School encourages for its corporate partners at the Mack Institute for Innovation Management.
Check it out and tell us how this playbook might be improved. Innovation is an iterative process, after all!