THe sun is gone, but it’ll be back. tomorrow there’s more work. - @paulorrj

Hustle Matters

Don’t Underestimate It.

Paulo Ribeiro
2 min readMay 25, 2013

--

When you want to succeed as bad as you wanna breathe then you will be successful.

Our generation is all about shortcuts. Nobody wants to go all the way. Nobody thinks that matters.

Having a huge and challenging goal (my book) has confirmed for me something I’ve heard a lot of successful people, like Gary Vaynerchuck, speak: effort matters.

Hustle matters.

Spending the night working matters.

Avoiding fun matters.

You have to aim for a balanced life, but if you want to do something exceptional, get ready to struggle. Because it matters.

Once you go over procrastination barrier, which is a daily fight, and you start working… well, it’s an almost zen-like sensation… knowing that you’re putting in the necessary blood, sweat and tears to achieve what you want.

The night ends. The day begins. The hustle starts over. Every day.

So I ask you:

How bad do you want it?

If you don’t want it bad, for real, you’ll quit.

How many ones haven’t achieved what they wanted just because they didn't keep trying and trying? Why not just put a little more effort? Why run away from the hard work?

That’s why I tell you: run after what you love.

If it’s going to be hard anyway, why don’t just do what you love upfront? Remember that time is something nobody has.

So go ahead,punch in and do some stuff. Maybe a lot of it.

Now I’ll get back to my Work.

--

--

Paulo Ribeiro

Helping to change the real estate market by solving operation problems @loftbr