Gorilla Marketing at a SDG Conference
My name is Boone I am the founder of WTIM.co, and am part of an experimental incubator that gives startups and entrepreneurs funding in exchange for testing and sharing the results of their lean startup hypotheses.
I THOUGHT that if brought 77 printed flyers to the Achieving The SDGs Conference in Portland Oregon that 14 attendees enthusiastic about sustainable development would sign-up to become ether a Voter, Member, or Partner of WTIM.co by NOV 30th.
I handed out the flyers as people left the closing plenary hoping the gorilla marketing tactic would increase interest in the flyer and conversion rate.
ACTUALLY the whole hypothesis was a fail. Not only did no one become a Voter, Member, or Partner, but only 2 people visited WTIM.co during the testing period. And one of those visit was from someone in the GPSEN Think Tank I am part of unrelated to the experiment.
So the flyers only generated 1 visit from Nov 17th to the 30th. I was surprised so few people visited WTIM.co, since I had several people after I hand them the flyer stop and talk to me about what it was about, and most of them showed interest and thought the business model was a cool idea.
My next experiment will be to create a video about trends in corporate social responsibility (CSR), corporate philanthropy, and the amount of money spent on advertising. With a call to action for people to join WTIM.co who think businesses should do more to make a difference in our communities.
Thanks for reading :) please join WTIM!
