Homepage
Open in app
Sign inGet started

WHAT IFs?

2mrw’s perspectives on marketing today and tomorrow

WHAT IF? There were no titles in an agency.

WHAT IF? There were no titles in an agency.

A discussion on the plethora of new titles and roles in advertising today.
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Aug 18, 2015
The Collapse & Rebirth of Advertising

The Collapse & Rebirth of Advertising

How the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Jan 14, 2015
WHAT IF? There were no more media planners in an agency.

WHAT IF? There were no more media planners in an agency.

Yep, you read that right. But before you consider us a cruel lot, we’re not suggesting they get kicked to the curb.
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Dec 4, 2014
Latest
WHAT IF? 80% of an advertising budget was completely wasted.

WHAT IF? 80% of an advertising budget was completely wasted.

Are you satisfied with mediocre media buys and putting money in all the wrong places?
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Oct 22, 2014
WHAT IF? There were no creatives in an agency.

WHAT IF? There were no creatives in an agency.

How can advertising possibly happen without agency creatives? They make the ads, no?
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Oct 17, 2014
WHAT IF? Brands thought of themselves as media properties.

WHAT IF? Brands thought of themselves as media properties.

It’s time to find a home for your brand. It’s time to stop for a second and see how much of your brand advertising is pure habit.
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Oct 10, 2014
WHAT IF? The advertising industry got a new master plan.

WHAT IF? The advertising industry got a new master plan.

It’s not working anymore. All of your go-to means of advertising, truth be told, haven’t been working for awhile.
Go to the profile of Welcome to 2mrw
Welcome to 2mrw
Oct 8, 2014
About WHAT IFs?Latest StoriesArchiveAbout MediumTermsPrivacyTeams