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WHAT IFs?

2mrw’s perspectives on marketing today and tomorrow

WHAT IF? There were no titles in an agency.

WHAT IF? There were no titles in an agency.

A discussion on the plethora of new titles and roles in advertising today.

Welcome to 2mrw

Aug 18, 2015

The Collapse & Rebirth of Advertising

The Collapse & Rebirth of Advertising

How the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.

Welcome to 2mrw

Jan 14, 2015

WHAT IF? There were no more media planners in an agency.

WHAT IF? There were no more media planners in an agency.

Yep, you read that right. But before you consider us a cruel lot, we’re not suggesting they get kicked to the curb.

Welcome to 2mrw

Dec 4, 2014

Latest

WHAT IF? 80% of an advertising budget was completely wasted.

WHAT IF? 80% of an advertising budget was completely wasted.

Are you satisfied with mediocre media buys and putting money in all the wrong places?

Welcome to 2mrw

Oct 22, 2014

WHAT IF? There were no creatives in an agency.

WHAT IF? There were no creatives in an agency.

How can advertising possibly happen without agency creatives? They make the ads, no?

Welcome to 2mrw

Oct 17, 2014

WHAT IF? Brands thought of themselves as media properties.

WHAT IF? Brands thought of themselves as media properties.

It’s time to find a home for your brand. It’s time to stop for a second and see how much of your brand advertising is pure habit.

Welcome to 2mrw

Oct 10, 2014

WHAT IF? The advertising industry got a new master plan.

WHAT IF? The advertising industry got a new master plan.

It’s not working anymore. All of your go-to means of advertising, truth be told, haven’t been working for awhile.

Welcome to 2mrw

Oct 8, 2014

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