The Collapse & Rebirth of Advertising

How the crumbling foundation of the advertising industry as we…

WHAT IF? 80% of an advertising budget was completely wasted.

Are you satisfied with mediocre media…

WHAT IF? There were no titles in an agency.

A discussion on the plethora of new titles and roles in…

WHAT IF? The advertising industry got a new master plan.

WHAT IF? There were no creatives in an agency.

How can advertising possibly happen without agency…

WHAT IF? There were no more media planners in an agency.

WHAT IF? Brands thought of themselves as media properties.

It’s time to find a home for your brand’s…