Philadelphia Champions Collaboration and Data to Increase Opportunity
By Ivy Gilbert
In a room adjacent to Mayor Jim Kenney’s office stands a long wooden table where he often holds meetings. He chooses to sit in the middle of the table, embodying his commitment to distributed leadership and collaborative problem-solving in the City of Philadelphia.
As the birthplace of American democracy, the City of Philadelphia is no newcomer to collaborative leadership. To find sustainable solutions that get results, the City pairs data-driven decision-making with efforts to ensure key stakeholders — from inside and outside City Hall — bring their varied perspectives to the task of solving local challenges. Whether it be city agencies, academic partners, or local businesses, everyone has a role to play in building a better city.
Philadelphia’s open data program is executed by the Office of Innovation and Technology CityGeo team. By using the department’s platform, Atlas, residents can easily access city data on permit history, licenses, and 311, and more; much of the data is also mapped via GIS. To open up an additional 300 data sets of information on both municipal and non-municipal data across the region, the City partnered with a local geospatial firm to build OpenDataPhilly. And the Open Budget section of the Philadelphia website shares how the City is spending taxpayer dollars alongside data visualizations that make the numbers digestible. To make the connection between innovation and city data more apparent, the City has collaborated with Temple University’s Department of Journalism to showcase the experiences of residents, from business owners to activists, who have used the City’s open data.
The City’s strong collaborative foundation has enabled it to incorporate data into nearly every aspect of governance. From silo-busting behavioral science initiatives to equity-building workforce development efforts, Philadelphia’s increasingly innovative programs are delivering better outcomes for residents — and opening up even more seats at the table.
Helping Vulnerable Seniors
A few years ago, the City discovered that residents who were eligible for the Philadelphia Senior Citizen Water Bill Discount Program — a program designed to provide assistance to seniors who were struggling financially — were not taking advantage of available benefits simply because they were unaware. Determined to find a solution, the City’s Department of Revenue teamed up with researchers at Columbia University. Together, they used behavioral insights to conduct focus groups, randomized control trials, and rigorous evaluations that tested different forms of outreach, with the goal of determining which was most effective at getting more seniors to access the City’s services.
After reaching out to eligible residents through phone calls, postcards, and envelopes of different colors and sizes, the City saw an overall increase in enrollment by 15%. By applying what was learned to inform slight design changes in outreach, more than $125,000 went back into the pockets of eligible seniors.
Spreading Behavioral Insights
The results of the trial were so promising that Mayor Kenny and his administration established the Philadelphia Behavioral Science Initiative (PBSI) in 2016 to continue improving the City’s delivery of services. In 2017, PBSI grew to become a key branch of GovLabPHL, the City’s multi-agency team focused on bringing evidence-based and data-driven practices to city programs and initiatives through cross-sector collaboration.
Now when departments have a policy issue or a possible project, they are teamed with local academic researchers whose expertise matches the nature of the work. From there, the City and academics collaborate to determine the goals and the kind of data that will need to be collected, and to create a data-licensing agreement. The trials run through PBSI have already helped the City save money and amplify the impact of its programs and services, including reducing litter, as well as putting social rewards and identity salience to the test with school district teachers. Each year, the City of Philadelphia co-hosts an annual conference to generate new research partnerships and ideas.
The relationship through PBSI is a win-win for everyone, with the City working to better serve residents, while academics are able to test hypotheses that could turn into potentially publishable studies.
Philadelphia’s increasingly innovative programs are delivering better outcomes for residents — and opening up even more seats at the table.
Improving City Service Delivery
The Office of Open Data and Digital Transformation (ODDT) believes in a City government that supports the success and well-being of all Philadelphians. ODDT is composed of a multi-disciplinary team who has deep expertise in design research, service design, content strategy, product design, and accessible technology development. With these comprehensive skill sets, the team partners with policy-makers, service providers, and the public to transform policy ideas into holistic and implementable solutions that meet people’s service delivery needs — improving how government serves the public from an evidence-based design perspective.
For example, through the City’s PHL Participatory Design Lab which is co-led by ODDT and funded by the Knight Cities Challenge, the City’s homeless intake system has become a learning lab for service design. Through a detailed and thoughtful process of journey mapping, identifying “pain points,” and soliciting input and feedback from those seeking services and staff who help them, the Lab identified two main areas for improvement. They are: 1) approaching information as a service, such as through transforming informational materials like signs, videos, and forms to better equip people with knowledge of what to expect, and through making the service delivery process more of a partnership and 2) improving physical space. Both ideas seek to improve the experience of people entering the homeless system and the experience of the staff working with them to maximize efficiency and effectiveness.
Supporting Local Business Owners
Another crucial community partner — local businesses — were once disadvantaged by outdated contracting laws. The City’s charter formerly required that contracts be awarded to the bidder with the lowest price, regardless of the contractor’s level of experience or other considerations. In May 2017, the City went to voters with a measure to award contracts based on factors such as expertise, quality, and experience to ensure that taxpayer dollars were leading to the best possible outcomes. Voters passed the new law to shift from “low-bid” to “best-value” procurement. The $25 million the City spends every year on food services — from after-school programs to feeding people experiencing homelessness — is one of the first areas the City is applying the new approach toward, teaming up with the Sunlight Foundation.
Philadelphia is now structuring its RFPs around strategic goals and desired outcomes that can be measured through performance metrics. And to help leverage the expertise of previously overlooked vendors, the City has implemented a point system in its RFPs that rewards contractors on certain criteria; one of them is being a local business, helping the City work toward its goal of reinvesting more taxpayer dollars back into the local economy through vendors that were once priced out by less expensive options. The City is also prioritizing increasing the number of contracts with minority-owned and women-owned businesses.
Investing in the Future Generation
A focus on stronger collaboration between the city government and residents is also transforming the very composition of City Hall. Philadelphia yearns to build a government for its residents, by its residents. But when the City looked into employment data, the average age of a City employee was 45 years old, and Philadelphia’s diversity was hardly reflected in the government workforce.
The problem was not so much how to create talent, but how to get it into the pipeline. Part of the City’s workforce development strategy is designed to activate talent in the city and connect young people, communities of color, low-income neighborhoods, and formerly incarcerated individuals to family-sustaining jobs — and City government is ripe with these kinds of employment opportunities. In collaboration with ten city departments, the City as Model Employer program hopes to transition a minimum of 200 underserved individuals from temporary work into permanent employment by 2020.
While there’s still progress to be made, Philadelphia’s vision is clear: The future will be imagined around an inclusive table.
Ivy Gilbert is a communications consultant for What Works Cities.
Philadelphia is one of seven cities to achieve 2019 What Works Cities Certification, the national standard of excellence for well-managed, data-driven local government. Read stories from other certified cities here.
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