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What would the boss do

The secret to repeat sales, word-of-mouth referrals, and 5-star reviews is the customer experience. The secret to a powerful customer experience is the sales force and the atmosphere of the entire shop. I’ve never seen an organization with unhappy employees and happy customers.

The Phrase That Turns Routine Tasks into Acts of War

7 min readSep 12, 2025

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On November 27, 2001, two weeks after 9–11, Roy Rivenburg, a staff writer for the L.A. Times, wrote:
“If you don’t read every single word of this story, then the terrorists will have won.”

It was the most over-used phrase for many months, and it covered almost everything that is America. If we don’t ride the subway, they will win. If we don’t drive over bridges, they will win. If we don’t go to ballgames and concert arenas, the movies, or the beach, they will win. If we don’t fly on airplanes, and of course, go shopping — the terrorists will win.

Not only did we continue doing all that, it wasn’t long until we felt like we were winning. Trump beat Hilary by a landslide and proceeded to negotiate peace deals with the middle east. But before he could finish, they threw Covid at us and the whole chorus started again. Our government’s attempt to control the virus chaos by ordering us to stay home and don’t breathe on anybody was worse than the terrorist threats.

Many of us believed the COVID Crisis was intentional and not nearly the catastrophe they tried to sell us. Once again, we spread the mantra; we must go shopping or the terrorists will win. we didn’t care at the time whether it was intentional or an accident, we just didn’t like the cure more than we feared the disease. We knew we must go shopping or the terrorists would win.

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What would the boss do
What would the boss do

Published in What would the boss do

The secret to repeat sales, word-of-mouth referrals, and 5-star reviews is the customer experience. The secret to a powerful customer experience is the sales force and the atmosphere of the entire shop. I’ve never seen an organization with unhappy employees and happy customers.

Jerry Roth
Jerry Roth

Written by Jerry Roth

44 years of management experience. Great grandfather, avid Harley rider, Devout patriot, Author, Business Coach. visit JerryRoth.com

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