Hire a Unicorn Salesperson

If you are reading this because of the above title, you already need to adjust your thinking. My first sales hire was a total bust. I was 26 years old and came from a civil engineering firm. I hired someone on commission only — a terrible move. Would you work for someone with no base salary, no equity, and zero proof points? It was likely the only opportunity that he had. On his first day, I literally gave him a copy of the yellow pages and told him to start at the “A”s. Why? Because every business needed internet access and a website. It was 1996. I wasn’t wrong: just a little early to market. The…

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KP Reddy

KP Reddy

818 Followers

Venture Capitalist-Entrepreneur- Best Selling Author “What you know about startups is wrong.” “BIM for Owners and Developers” www.shadow.vc